CategoriesNews By Ánh Ngọc Trương

Special space for Vietnam’s travel experiences, heritage, attractions, and traditional craft products

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

 Hue space being displayed at the exhibition

The exhibition, organized by the Ministry of Culture, Sports, and Tourism in collaboration with the People’s Committee of Hue City, was officially opened on the evening of April 27 at Hue City Culture and Cinema Center (No. 41A Hung Vuong St., Thuan Hoa District).

The event is part of the Visit Viet Nam Year – Hue 2025, marking the 50th anniversary of the Liberation of the South and the Reunification of the Country (April 30, 1975 – April 30, 2025) and congratulating Hue City on becoming a centrally-governed municipality.

The exhibition has the participation of 29 provinces and cities, focusing on showcasing and promoting the tangible and intangible cultural values, beautiful landscapes, and the people of Vietnam.

The joint exhibition titled “Tourism Spaces, Cultural Heritage, and Beautiful Landscapes of Vietnam” presents the public with various distinctive contents. Among them, “Tourism through Vietnam’s Cultural Heritage and Beautiful Landscapes” showcases the country, its people, and the heritage sites recognized by UNESCO.

“The Capitals of Vietnam in the past and present” takes visitors to regions that were once the capitals of Vietnam, where historical and cultural marks have been deeply engraved for centuries. These areas used to serve as the cultural, economic, and political centers of the country. The exhibition also features the tourism and cultural heritage of Vietnam’s former capitals, including Phu Tho, Ninh Binh, Thanh Hoa, Hue, and Hanoi.

“Vietnamese Ethnic Cultural Heritage” focuses on showcasing the cultural heritage of the various ethnic groups across Vietnam. Additionally, the exhibition features several works of light sculptures from the “Tram tich kinh ky” collection, such as the works “Huong Sa”, “Co Do”, and “Chiec Non bai tho”, created by the young artist Bui Van Tu.

Furthermore, there is an exhibition area dedicated to ancient Vietnamese ceramics, as well as a Vietnamese tea culture space, which showcases tea products and promotes tea culture exchange. Moreover, there will be dedicated spaces representing regions for 29 participating provinces, where they present tangible and intangible cultural heritage, historical sites, festivals, and iconic landmarks; as well as displaying various types of tourism, travel products; local cuisine and specialties. Throughout the exhibition, there are special artistic programs gathering artists and artisans from many provinces, with performances that highlight the distinct cultural identities of each region.

According to the organizing committee, this event carries a great significance, contributing to the promotion of Vietnam’s beautiful image, rich in national identity. Especially, holding the exhibition in Hue City, a place that embodies the essence of both royal court culture and folk traditions, also furthers honors the value of heritage and affirms Hue’s role as a major cultural and tourism center of the country.

Following are the photos taken at the exhibition: 

 Artistic performance at the opening ceremony

Displayed artistic photos attracting viewers

The displaying space of Kon Tum Province

 A displaying corner of Dien Bien Province

 Artisans from Bac Ninh Province performing at the exhibition

 The food court with various stalls is also a part of the exhibition program

Source: Hue News – news.baothuathienhue.vn- Apr 28, 2025

CategoriesNews By Ánh Ngọc Trương

Many new features at the Hue – Culinary Capital Festival

With the theme “Vietnamese Culinary Exchange”, the Hue – Culinary Capital festival is not only an activity within the framework of the Visit Viet Nam Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

Many distinctive dishes will be introduced at the Hue – Culinary Capital Festival

Many distinctive activities

The Hue – Culinary Capital festival is one of the highlights of tourism. It takes place during the April 30 – May 1 holiday period and lasts 4 days from April 29 to May 2. Located at Thuong Bac Park (Hue City), the festival is expected to feature 60 food exhibition booths and attract more than 20,000 participants.

The Hue – Culinary Capital Festival 2025 has been meticulously planned, becoming a notable activity within the framework of the Visit Viet Nam Year and Hue Festival 2025. According to a representative of the Department of Tourism, alongside artistic programs featuring many bands and young singers from Hue City, numerous special activities will serve residents and tourists at the festival, such as displaying, introducing, and selling culinary products at booths, 3D food exhibition using AR technology, culinary demonstrations and experiences…

The cuisine at the booths will be rich and diverse. Besides the royal cuisine zone, the organizing committee will also arrange areas for showcasing and introducing vegetarian cuisine, ethnic cuisine, folk cuisine, and street food.

Hue vegetarian cuisine. Photo: Tinh Garden

One of the most anticipated activities is the culinary demonstration and experience. With the talented hands of artisans, the distinctive features of royal cuisine will be introduced to tourists through the “Hue Royal Salt Rice”, the exhibition of fruit carving art – “The Essence of Royal Fruit Carving”. Cultural exchanges between regions will showcase distinctive culinary features through demonstrations and experiences of traditional folk cuisine from all three regions of Vietnam.

According to the organizing committee, the festival will feature culinary showcase evenings highlighting various traditional specialties, including “Salt Rice – From Folk Origins to Royal Court,” “The Essence of Royal Fruit Carving”, “Van Cu – The Essence of Noodle Craftsmanship”, and regional cuisine demonstrations featuring “The Essence of Traditional Mi Quang”. “What makes it easy for many people to distinguish Hue royal culinary art from other cuisines both domestically and internationally is the beautiful carvings on fruits and vegetables. A second difference is that the carvings follow only two schools: One is mimicking flowers, and the other is animals representing royalty, such as dragons, peacocks, phoenixes, unicorns… The organizing committee plans to showcase a giant fruit and vegetable carving work with dimensions of 1.2m x 3m to be displayed at the event,” added a representative of the organizing committee when introducing “The Essence of Royal Fruit Carving”.

Elevating culinary culture

Vietnam has a rich and attractive culinary tradition. In particular, many people immediately think of Hue cuisine when mentioning Vietnamese cuisine. With two main streams – royal cuisine and folk cuisine, Hue cuisine has built its brand. And events like the Hue – Culinary Capital festival are opportunities for Hue to tell its distinctive culinary story, spreading the culinary values that are the crystallization of an entire long-standing and rich traditional culture.

Mr. Le Tan, Vice Chairman of the Vietnam Culinary Culture Association, said that the distinction of Hue cuisine is not simply the perception and enjoyment of the flavor of the dish, but also appreciating the spiritual values subtly hidden in each ingredient, spice, and recipe. Through culinary stories, Hue cuisine can be elevated and tourism promotion values enhanced. Therefore, successfully organizing culinary events contributes to elevating Vietnamese culinary culture in general and the ancient capital’s cuisine in particular.

Recently, the tourism industry has focused on 3D digitization of cuisine to preserve Hue’s typical dishes on a 3D technology platform, while developing and promoting Hue’s culinary culture to a wide audience both domestically and internationally. This culinary festival will feature a 3D food exhibition, with 3D images of dishes, information about origins, and basic recipes, providing residents and tourists with a clearer, more interesting, and distinctive view of Hue cuisine.

The organizing committee has designed immersive experiences for both locals and visitors through interactive activities, check-ins, and stylized photo opportunities at 3D Logo photobooths. Participants who share these special moments on social media not only help promote the event but also receive complimentary vouchers to sample dishes in both the royal and folk cuisine areas. These activities also promote the role of residents and tourists in spreading distinctive culinary culture.

Ms. Tran Thi Hoai Tram, Tourism Department Director, said that the ancient capital’s tourism industry was focusing on building and effectively exploiting products and services around distinctive brands, including the “Hue – Culinary Capital” brand. As part of Visit Viet Nam Year – Hue 2025, alongside activities, events, cultural industry products, and artistic programs, there will also be culinary demonstrations, experiences, chef competitions… Hue will also develop unique tourism products such as heritage tours, culinary tours, cultural experience tours… helping tourists explore history and culture more deeply and creating distinctive highlights compared to other destinations.

Source: Hue News – news.baothuathienhue.vn- Apr 26, 2025

CategoriesStimulus Program By Ánh Ngọc Trương

Promoting Hue’s culture and tourism at EXPO 2025

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Visit Viet Nam Year 2025.

Mr. Phan Thanh Hai, Director of Hue City Department of Culture and Sports (second from left) together with other guests at EXPO 2025. Photo: VTH

At the event, Hue City Department of Culture and Sports collaborated with the Department of International Cooperation – Ministry of Culture, Sports, and Tourism organized the opening of Vietnam Exhibition House and introduced special and typical events and activities of the exhibition house; in which, the department focused on promoting the images of Hue’s culture, Hue people, as well as the achievements of Hue City, a centrally-governed municipality. Furthermore, they also promoted and introduced the Visit Viet Nam Year – Hue 2025 with the theme “Ancient Capital – New Opportunities”.

Addressing the event, Mr. Phan Thanh Hai, Director of Hue City Department of Culture and Sports introduced typical values of Hue’s culture, as well as the achievements that Hue City has reached over time, and the city’s orientations for development in the field of culture and heritage in the coming time.

He emphasized that Hue is the cradle of Vietnamese culture and tradition, Hue also is a heritage city with special cultural depth, a green and sustainable tourist destination, as well as a creative and international integration city. With its long history, rich culture, together with the orientation of sustainable development, Hue is strongly emerging to become a leading cultural and tourism center not only in Vietnam but also in Southeast Asia and Asia in the near future.

“We invite international friends to come to Hue to discover, experience, and join hands to develop tourism towards a sustainable and creative orientation,” shared Mr. Hai.

Promoting Hue’s cultural values at EXPO 2025. Photo: VTH

According to Mr. Hai, EXPO 2025 event is an opportunity for Hue to continue promoting its image as a friendly, hospitable city, as well as an attractive and safe investment destination. It also opens up many new cooperation opportunities with international partners, introduces local brands to the global community, and contributes to enhancing the status and reputation of Vietnam in general and Hue City in particular.

Also in this event, Vietnam Exhibition House also held the launch ceremony for its official website and Virtual Exhibition House. The official website of Vietnam Exhibition House can be found at: http://vietnamexpo2025osaka.com, available in both Vietnamese and English. This is a comprehensive information portal that provides detailed contents about the highlights, exhibition details, event schedule, and latest updates on Vietnam Exhibition House. It also features images and introductions to the culture, country, people, and attractive destinations of Vietnam.

World EXPO 2025 Osaka, Kansai takes place from April 13 to October 13, 2025 with the participation of 158 countries and international organizations.

Source: Hue News – news.baothuathienhue.vn- Apr 17, 2025

CategoriesNews By Ánh Ngọc Trương

Opening Ceremony of Visit Viet Nam Year – Hue 2025

On the evening of March 25, the opening ceremony of Visit Viet Nam Year – Hue 2025 officially took place at the semi-realistic stage by the Huong River, marking the beginning of a series of cultural, sports, and tourism activities across provinces and cities throughout the country.

The shimmering colors of the Huong River” kicks off the opening ceremony of Visit Viet Nam Year – Hue 2025

Opening a new phase for tourism development

By 6 PM, the grandstand area where the opening ceremony of Visit Viet Nam Year – Hue 2025 was held was already crowded. With pleasant weather, both locals and tourists eagerly arrived early to witness this special event.

This is the second time Hue has hosted the Visit Viet Nam Year – Hue 2025, demonstrating the city’s efforts, along with the Ministry of Culture, Sports, and Tourism (MOCST), in organizing the event under the theme “Hue – The Ancient Capital, A New Opportunity.”

Speaking at the ceremony, Minister of Culture, Sports, and Tourism Nguyen Van Hung emphasized Hue’s crucial role in Vietnam’s development. Located in the heart of the country, Hue serves as a cultural bridge between the North, Central, and South regions. With nearly 720 years of history from Thuan Hoa – Phu Xuan – Hue, the city embodies Vietnam’s intellectual and cultural essence. It boasts eight UNESCO-recognized heritage sites, including Hue Royal Court Music, which has earned international recognition, reinforcing the enduring value of Vietnam’s traditional arts.

According to Minister of Culture, Sports, and Tourism Nguyen Van Hung, the Visit Viet Nam Year – Hue 2025 will feature numerous vibrant activities in Hue City and various provinces and cities across the country. The event follows the direction of “combining strengths, amplifying advantages, and igniting success,” with a focus on organizing practical and widely impactful events such as cultural-tourism weeks, culinary festivals, and artistic activities that are “diverse in form – unique in content.” Additionally, it aims to “transform cultural assets and cultural industries into resources and driving forces for tourism development.” With a new spirit, renewed enthusiasm, and a profound resonance with the nation’s millennia-old cultural traditions and civilization, the event deeply reflects the determination and aspiration for a strong and prosperous national development.

Member of the Party Central Committee, Deputy Prime Minister Mai Van Chinh addressing at the ceremony

Speaking at the program, Deputy Prime Minister Mai Van Chinh emphasized that 2025 is expected to mark a strong comeback for Vietnam’s tourism industry, with ambitious goals of welcoming 22–23 million international visitors and 120–130 million domestic visitors. Over 22 editions of the event, Hue has been honored twice as the host of the Visit Viet Nam Year (in 2012 and 2025). This not only acknowledges Hue’s position on the tourism map of Vietnam and the world but also reflects the attention and responsibility of the Party, the State, and central agencies toward Hue in its overall socio-economic development and tourism growth.  

To ensure a breakthrough and even stronger development in tourism, Deputy Prime Minister Mai Van Chinh urged the Ministry of Culture, Sports, and Tourism, along with other ministries, sectors, Hue City, and localities nationwide, to build on their achievements, overcome difficulties and challenges, and actively collaborate to effectively implement key tasks. These include rolling out comprehensive and synchronized solutions in planning and investment attraction to create distinctive and high-quality tourism products linked to the unique values of cultural heritage.

He also stressed the importance of digital transformation and technology in promoting Hue and Central Vietnam’s tourism, creating new opportunities while minimizing environmental and heritage impact; enhancing a civilized, friendly, and sustainable tourism environment, advancing green transformation, and leveraging cultural heritage for tourism growth are essential. The vision is to establish a “Journey Through Ancient Capitals”, with Hue as a key destination attracting visitors worldwide.

According to Nguyen Van Phuong, Deputy Secretary of the Party Committee and Chairman of Hue People’s Committee, hosting Visit Viet Nam Year 2025 is an opportunity for Hue to showcase its rich cultural, historical, and natural beauty to both domestic and international visitors. This comes at a significant moment as Hue has just been designated as a centrally governed municipality. The event is a powerful motivation for Hue to preserve and promote its cultural heritage while embracing innovation and sustainable development in the new era – the era of Vietnam’s resurgence. Hue aims to deliver a vibrant tourism year with numerous festivals, artistic performances, and cultural events that honor heritage while blending tradition with modernity.

The Visit Viet Nam Year – Hue 2025 opening ceremony not only marks the start of a dynamic tourism year but also heralds a new phase for Vietnam’s and Hue’s tourism industry. With meticulous preparation and a strong sense of responsibility, the event is expected to be a great success, elevating Hue’s tourism status and driving local socio-economic growth.

An impressive artistic program

The Visit Viet Nam Year – Hue 2025 opening ceremony featured a grand artistic performance themed “The River’s Serenade.” Staged in a semi-realistic riverside setting, the production involved over 800 performers, including renowned singers, artists, and international art troupes. Notable highlights included drone light shows, electronic water drums, panoramic water music, flying dragons, and parachute performances. The ceremony also featured a dazzling fireworks display celebrating the 50th anniversary of Hue’s Liberation (1975–2025).

The opening art program of the Visit Viet Nam Year – Hue 2025 consists of three chapters, carrying the message “A River’s Serenade: The Legend of a River; The Convergence of Rivers; The New Flow of Rivers.” It showcases the tangible and intangible cultural values, unique tourism resources, and products of Vietnam. At the same time, it serves as a promotional platform for Festival Hue 2025, commemorates the 50th anniversary of Hue’s Liberation (1975 – 2025), and highlights the transformation of Hue as a centrally governed municipality.

The opening art program of the Visit Viet Nam Year – Hue 2025 begins with the Huong River, rich in cultural sediments, intertwined with the history of the ancient capital and its evolution into modern-day Hue. Additionally, it artistically narrates the stories of famous rivers from different regions of Vietnam. The performances focus on highlighting the unique cultural identities of each land through their iconic rivers. The script’s concept also conveys a profound message: from these rivers flowing into the vast sea, it carries the symbolization of the nation’s integration, development, and rise in the new era.

The opening night left a deep impression on officials, audiences, and tourists, offering a mesmerizing experience of the heroic land’s beauty, cultural richness, and warm hospitality. Chau Ngoc Mai, a tourist from Hanoi, shared: “The riverside stage was breathtaking. This event has deepened my appreciation for Hue’s culture, land, and people.”

Photos from the ceremony captured by Hue Today:

The scene of the river 50 years ago – The joyous day of liberation 

The vibrant performance by artists from the Land of the Kimchi made the night festival shimmering and enchanting

A Tay Nguyen love song along the poetic Huong River  

The boats adorned the Huong River, making it soft and graceful.

The song “Nối vòng tay lớn” (Joining Hands) closed the opening program. 

In addition to the artistic performances, there was also a brilliant fireworks display (Photo: DinhHoang). 

Source: Hue News – news.baothuathienhue.vn- Mar 26, 2025

CategoriesNews By Ánh Ngọc Trương

Official poster for the Visit Vietnam Year – Hue 2025 announced

On the morning of March 19, the Department of Tourism announced that the Organizing Committee of the Visit Viet Nam Year – Hue 2025 had just released the official poster for the Visit Viet Nam Year – Hue 2025, which will open on the evening of March 25.

Official poster for the Visit Viet Nam Year – Hue 2025 (horizontal version)

According to the Organizing Committee of the Visit Viet Nam Year – Hue 2025, the poster draws its main inspiration from the activities throughout the Visit Viet Nam Year, modern and communicated under the slogan “Ancient Capital – New Horizons”. An artist wearing a traditional ao dai plays the moon lute, showcasing the beauty of court music culture. The image of a winding golden dragon combined with a woman in a purple ao dai symbolizes the development and harmony between the past and present. Unicorn dances, street festivals, and sports activities create a vibrant atmosphere. A chef prepares Hue cuisine, honoring the local culinary culture.

Official poster for the Visit Viet Nam Year – Hue 2025 (vertical version)

With bright and cheerful colors and diverse activities suitable for all ages, the poster demonstrates a harmonious combination of the ancient capital’s cultural heritage and modern vibes, promoting Hue as not only an ancient capital but also an attractive destination with many new development opportunities in the future. All of which creates a vibrant life of development on a foundation of heritage, seizing new opportunities to step into a brilliant era.

The opening ceremony of the Visit Viet Nam Year – Hue 2025 will take place on the evening of March 25, with an art program themed “Love confession of the river”, and a brilliant fireworks display. The program is scheduled to be broadcast live on Vietnam Television and Hue City Radio and Television station, and relayed on the channels of Television stations of several provinces and cities across the country.

Source: Hue News – news.baothuathienhue.vn- Mar 21, 2025

CategoriesNews By Ánh Ngọc Trương

The First “Vietnamese Martial Arts Festival – Hue 2025” opens

On the evening of March 21st, the opening ceremony of the first-ever “Vietnamese Martial Arts Festival – Hue 2025” took place at Ngo Mon Square – Hue Imperial Citadel, with the theme “Heroic spirit of the nation.”

The event marks the 50th anniversary of Hue’s liberation day (March 26th, 1975 – March 26th, 2025) and is part of the Visit Viet Nam Year – Hue 2025. It is also one of the Spring Festival programs within Hue Festival 2025.

The opening ceremony was staged in an epic, theatrical style, featuring a grand drum performance, renowned artists and singers, and the integration of Vietnamese martial arts into a spectacular showcase. The event also included fire displays and pyrotechnic effects. In the beautiful spring weather of Hue, thousands of spectators gathered at Ngo Mon Square to witness a unique and captivating blend of martial arts and performing arts.

The program began with “Sacred Drum of the Nation” and the song “Red Blood, Yellow Skin” performed by artists from Hue Royal Traditional Arts Theater. A highlight of the event was the “Heroic spirit of the Nation” performance, which depicted the history of Vietnamese martial arts through breathtaking demonstrations from various disciplines, including Kinh Van An Martial Arts, Vovinam, Taekwondo, and Karatedo. A Hip-Hop dance special “Martial Arts with Hue music” was a fusion of traditional and modern elements…

Spanning over two days, March 21st -22nd, the “Vietnamese Martial Arts Festival – Hue 2025” is a cultural, sports, and tourism event that aims to honor and promote the rich heritage of Vietnamese martial arts. It also seeks to spread the deep values and humane spirit of martial arts to the world. The festival serves as a platform for martial arts schools and practitioners to meet, exchange knowledge, and discuss the preservation and promotion of traditional Vietnamese martial arts both domestically and globally.

According to Mr. Hoang Viet Trung, Director of Hue Monuments Conservation Center, this first “Vietnamese Martial Arts Festival – Hue 2025” is not only a gathering for martial arts groups to pay tribute to their ancestors and national heroes but also an opportunity for them to showcase their strengths through competitions, performances, and exhibitions. The event promises to take the audience on an emotional journey, immersing them in a legendary artistic space filled with the essence of martial arts and the cultural heritage of the ancient capital.

Earlier, on the morning of March 21st, the ceremonial segment of the festival took place with activities such as the Preliminary and Incense tribute Ceremony at The Mieu Temple, the Dragon Procession on the Perfume River, and the Offering Ceremony at the Martial Temple. The festival’s celebratory activities included the Vietnamese Martial Arts Exchange Program, the Martial Arts Conference, a tour of the Imperial Citadel, large-scale martial arts formations, and synchronized performances. The event welcomed renowned martial arts groups representing various Vietnamese disciplines, including Kinh Van An Martial Arts, Vovinam, and Binh Dinh Martial Arts.

“Through this festival, we hope to revive Hue’s historical martial arts sites, such as the Martial Temple and Xien Vo Tu, integrating them into regular martial arts activities. Our goal is to make Hue a premier destination for the martial arts community and the general public alike. We aim to establish the Vietnamese Martial Arts Festival as an annual, well-organized event that attracts martial arts groups from around the world. In the future, traditional Vietnamese martial arts events will also be hosted at this venue, creating a unique cultural institution dedicated to martial arts,” said Mr. Trung.

Highlights from the opening night of the Vietnamese Martial Arts Festival:

The grand opening ceremony was staged with epic theatrical elements

Spectacular martial arts performances 

Archery demonstrations

 Modern arts were also included

Source: Hue News – news.baothuathienhue.vn- Mar 23, 2025

CategoriesNews By Ánh Ngọc Trương

Many special programs in Hue Ao Dai Week 2025

Hue Community Ao Dai Week 2025 will take place from June 6th to June 15th across the two districts of Phu Xuan and Thuan Hoa, as well as in various towns and communes.

Hue Community Ao Dai Week 2025 will feature a cycling parade.

This week-long event is part of the Visit Viet Nam Year – Hue 2025. Through it, the strengths, brand, and unique cultural value of Hue Ao dai will be showcased, building Hue’s tourism image associated with Ao dai and stimulating tourism development.

The highlight of the week will be a special Hue Ao Dai art program within the framework of National Tourism Year 2025, taking place on the evening of June 6th at An Dinh Palace.

On the morning of June 7th, there will be an environmental awareness cycling event titled “Ao Dai through the Streets.” The route starts at the Quoc Hoc Stele and passes through Le Loi Street – Ga Bridge – Bui Thi Xuan Street – Da Vien Bridge – Le Duan Street – Tran Hung Dao Street – Truong Tien Bridge – Le Loi Street, and ends at the Quoc Hoc Stele.

Following this, on the afternoon of June 8th, the “Hundred Flowers Walk” of traditional Vietnamese attire will take place. The parade will start at Nghenh Luong Dinh Pavilion, proceed along the pedestrian walkway by the Perfume River, Le Duan Street – Tran Hung Dao Street – Truong Tien Bridge – Le Loi Street, and end at Quoc Hoc Stele.

A new highlight of this year’s Ao Dai Week will be the “Hundred Flowers Walk” featuring traditional Vietnamese attire.

Additionally, throughout the week, various related events will be held, including “Ao Dai Journeys to the Roots”, “Ao Dai – The Brilliant Colors of the Ancient Capital” art performance, “Ao Dai in the Streets” flashmob performance, “Ao Dai in Schools” seminar, Art exhibition and a collection of Ao dai “Applying the Art of Diem Phung Thi” exhibition, ceremonial incense offering at the tomb of Lord Nguyen Phuc Khoat, parade and tribute to Lord Nguyen Phuc Khoat, incense offering to Emperor Minh Mang – the ruler who established Ao Dai as the national dress, etc…

The event is expected to attract thousands of participants at each program, honoring Hue Ao Dai, affirming the “Hue – The Capital of Ao Dai” brand name and contributing to the promotion of Hue’s culture in connection with local tourism development.

Source: Hue News – news.baothuathienhue.vn- Mar 17, 2025