CategoriesNews By Ánh Ngọc Trương

Son La, Da Nang promote tourism

As part of the “Colours of Son La” tourism event in Da Nang city in 2025, the People’s Committees of Son La province and Da Nang organised the Son La – Da Nang Tourism Promotion Conference on June 22.


At the Son La – Da Nang Tourism Promotion Conference

Attending the conference were Ho Ky Minh, member of the Standing Board of the Da Nang Party Committee and Standing Vice Chairman of the city People’s Committee; Trang Thi Xuan, member of the Standing Board of the Son La provincial Party Committee and Standing Vice Chairwoman of the provincial People’s Committee; leaders of several departments and sectors; representatives from travel companies, cooperatives, and tourism service businesses from Son La province, Da Nang city, and Quang Nam province.

At the conference, representatives from both localities presented an overview of their tourism resources, products, cultures, lands, and people. Son La, geographically located at the heart of the northwestern region, boasts diverse and abundant tourism resources in both nature and culture. In recent years, the number of tourists visiting Son La has steadily increased. In the first six months of 2025, the province welcomed nearly 3 million visitors, generating tourism revenue of about 3.5 trillion VND (133.95 million USD), with an average annual growth rate of 15-20%.

Da Nang city has also experienced remarkable growth in tourism since the beginning of the year. The estimated number of overnight visitors has reached 4.6 million, with tourism revenue estimated at 13 trillion VND, up 24% over the same period last year. The city continues to strengthen promotional activities, host major events, and expand international flight routes, thereby reinforcing its position as a leading destination in the Central – Central Highlands region.

During the conference, representatives from travel companies and tourism businesses from both localities introduced tourist destinations, preferential policies, and promotional programmes designed to attract tourists from both sides. They also discussed cooperative solutions, proposed mechanisms for tourism development partnerships, addressed challenges, and recommended the development of suitable tourism routes between Son La and Da Nang in the near future.


Representatives of the Da Nang Tourism Association and the Son La Tourism Association sign an agreement on cooperation in tourism development

Also at the event, a number of cooperation agreements were signed, including an agreement on promoting the development of culture, sports, and tourism between the Da Nang Department of Culture, Sports and Tourism and the Son La Department of Culture, Sports and Tourism, and another on tourism development between the Da Nang Tourism Association and the Son La Tourism Association.

Source: Son La Newspaper – en.baosonla.org.vn – Jun 22, 2025

CategoriesStimulus Program By Ánh Ngọc Trương

Son La – “Come to Love”

In response to the Ministry of Culture, Sports and Tourism’s 2025 stimulus campaign themed “Vietnam – Go to Love,” Son La province has rolled out a series of coordinated and creative measures to boost tourism. The initiative encourages the development of new, appealing travel products aimed at attracting visitors.


The Moc Chau Island Tourism Complex offers a wide range of services designed to appeal to visitors

Tran Xuan Viet, Deputy Director of the provincial Department of Culture, Sports and Tourism, said that as part of the 2025 tourism stimulus programme, the department has drawn up plans to organise key events and activities to attract visitors.

Highlights include the Yen Chau Mango Festival, the Moc Chau Dairy Cow Beauty Contest, the Moc Chau Fruit Picking Festival, the Song Ma Longan Festival, Bac Yen’s Independence Day celebration, the 130th anniversary of Son La province, and the announcement of Quynh Nhai as a provincial-level tourism area.

The department is also preparing to participate in tourism promotion events in Da Nang and Ho Chi Minh City, as well as in the regional tourism cooperation programme linking eight provinces in the expanded northwestern region. In addition, it will carry out in-depth tourism surveys in Bac Yen and Muong La districts.

To stimulate tourism, the department is ramping up promotional efforts through a communications campaign themed “Son La Tourism – Go to Experience, Come to Love.”

The campaign includes contests for travel photography, video clips, tourism slogans, tour design, and guide presentations, along with a vote for the province’s tourism brand. At the same time, the department is developing engaging and vibrant media content to be distributed across digital platforms, social media, the Vietnam National Authority of Tourism’s website, and national television channels.


Visitors at the Bach Long Glass Bridge within the Moc Chau Island Tourism Complex

In early May, Moc Chau township hosted the 2025 Moc Chau Tourism KOL Search Contest, drawing participation from over 50 influencer groups nationwide.

Leveraging the influence of key opinion leaders (KOLs), the event helped widely promote Moc Chau’s standout destinations and experiences, generating strong public interest – particularly across social media platforms.


Moc Chau buzzes with energy during 2025 fruit picking festival

Alongside media efforts, the department has worked to mobilise local tourism businesses to develop attractive promotional packages tailored to different customer segments – covering sightseeing, accommodation, cuisine, transportation, and service experiences.

The province is also organising “Tourism Promotion Weeks” at key destinations to stimulate spending and attract visitors. Travel firms are being encouraged to take part in domestic and international travel fairs to widely promote Son La’s unique tourism offerings to potential markets and global partners.

Hoang Manh Duy, Deputy Executive Director of Moc Chau Island Tourism Complex, said from June to August, Moc Chau Island will offer the “Sweet Fruit Season” tourism package. The all-inclusive service covers visits to the glass bridge, entertainment, dining, accommodation, and seasonal fruit experiences such as plums, avocados, and oranges.

With special pricing, the package helps visitors save costs while fully exploring Moc Chau’s offerings.


Residents and visitors at a booth within the 2025 Quynh Nhai district Culture, Sports, and Tourism Week

The department is also strengthening coordination with localities in Son La to improve tourism environment management, ensuring security and safety for visitors throughout their experience in the province.

It has guided and monitored tourism service businesses to comply with pricing regulations, sell at advertised prices, and follow promotional commitments under the tourism stimulus programme – safeguarding travelers’ rights while maintaining Son La’s image as a safe, friendly, and professional destination.

With coordinated, innovative, and decisive measures, the 2025 tourism stimulus programme aims to establish Son La as a top destination in the northwestern region. The province targets welcoming 5.3 million visitors this year, laying a solid foundation for its tourism to accelerate growth and make a significant contribution to local socio-economic development.

Source: Son La Newspaper  – en.baosonla.org.vn – Jun 3, 2025

CategoriesNews By Ánh Ngọc Trương

Indian Ambassador visits agricultural and tourism models in Moc Chau

Indian Ambassador to Vietnam Sandeep Arya and his spouse on March 31 visited several exemplary economic models in the fields of agriculture and tourism in Moc Chau township.

The Indian delegation visits Mocha Hill tourist site.

Ambassador Sandeep Arya and his delegation visited the Moc Chau Milk Factory, the Moc Chau Dairy Cattle Breeding Joint Stock Company (Moc Chau Milk); the Mocha Hill tourist site; the 19/5 Agricultural Development Service Cooperative; the Innovation and Startup Support Centre under the Department of Science and Technology; and the Huong Tu Orange Garden.

The Indian Ambassador and his wife visit tea hills at the Mocha Hill tourist site.

Leaders from the Department of Agriculture and Environment, along with local businesses and organisations, introduced the production processes and the soil conditions and climate suitable for each type of plant and livestock. They also shared plans and solutions for agricultural product sales, as well as experience in developing tourism in harmony with nature conservation and preservation of natural landscapes and traditional local cultural values.

The Indian Ambassador and his wife visit the Huong Tu Orange Garden in Van Son ward, Moc Chau township.

The ambassador appreciated the farming methods and the economic effectiveness of agricultural production and tourism models in Moc Chau township. He wished that Son La province will continue supporting and creating favourable conditions for Indian investors to explore investment opportunities in the locality, and boost connections for the export of Son La’s agricultural products to India. At the same time, he emphasized the importance of joint efforts to promote tourism development and attract more Indian tourists to Son La province in general and the Moc Chau National Tourism Area in particular.

Source: Son La News – en.baosonla.org.vn – Mar 31, 2025