CategoriesNews By Ánh Ngọc Trương

Lang Son province: Tourism awakens to welcome the sunrise

From July 1, 2025, the conclusion of district-level administrations has produced wide-reaching impacts across all sectors, including tourism management. In this new context, Lang Son’s tourism sector has focused on completing essential tasks to ensure seamless and coordinated tourism management operations.

Tourists view artifacts in display area of Na Duong basin, Na Duong town, Loc Binh district (photo taken May 2025)

Currently, the province has 54 officially recognized tourist sites. The elimination of district-level administrations has had a tangible impact on spatial development and the tourism brand of each area.

Mr. Nguyen Dang An, Director of the Department of Culture, Sports and Tourism (DOCST), said: “Administrative restructuring and implementation of a two-tier local government system is a major, strategic initiative by the Party and State aimed at optimizing administration, enhancing effectiveness and efficiency. For tourism, this presents both challenges and opportunities for Lang Son to achieve a breakthrough and develop more sustainably. We have already begun reviewing and proposing adjustments to objectives, tasks, and solutions in the provincial tourism development plan toward 2030, with a focus on defining the newly formed administrative units that contain provincial-level tourist sites. This is crucial as it will reshape management, investment, and product development under an integrated and holistic vision.”

Following directions from the Ministry of Culture, Sports and Tourism and the Provincial People’s Committee for review and adjustment of administrative units with respect to tourism, the DOCST has advised and implemented relevant tasks within its jurisdiction.

Since May 2025, the DOCST has tasked the Tourism Management Division to coordinate with district/city culture, science, and information divisions to identify new administrative units with provincial-level tourist sites. To date, the It has issued official guidance on functions, tasks, and authority of the Culture–Social Affairs Division under new commune-level People’s Committees, including in tourism.

Mr. Khong Hong Minh, Vice Chairman of Huu Lien commune, said:“Following guidance from the DOCST, we have studied and taken on some tourism management authorities-for example, assessment of infrastructure in accomodation facilities and homestays has been handed to the commune’s Culture–Social Affairs Division. Notably, regarding the use of the “Dong Lam – Huu Lien Tourism” certification mark, we have proposed to the Department of Science and Technology to request the Intellectual Property Office to extend its recognized scope to match the new administrative boundaries of Huu Lien commune.”

As tourism territories are redefined, local tourism policies must also be updated to develop distinctive brands. Ms. Pham Thi Thuan, Head of the Culture-Social Affairs Division of Dong Kinh ward, emphasized: “We conducted a comprehensive survey and assessment of the tourism resources within our new ward-including policy frameworks, development status, targets, tasks, and solutions-to ensure smooth tourism management. The new Dong Kinh ward comprises the entire natural area and population of Vinh Trai ward, Dong Kinh ward, and Mai Pha commune (formerly in Lang Son city), which excel in cultural and spiritual tourism, as well as Yen Trach commune (formerly in Cao Loc district), which is strong in ecotourism and agro-tourism. Based on these realities, our tourism strategy will align with the “Lang Son Provincial Tourism Development Plan to 2030” while preserving major tourist values.”

Following the review and re-evaluation of tourism resources after the district-level change, businesses and tour operators are already prepared to collaborate with the new communes and wards in promotion efforts and in building new tourism products.

Mr. Ngo Manh Tung, Vice Chairman of the Provincial Tourism Association, stated: “The administrative adjustment is challenging, but also a good opportunity for localities to create new tourism routes, enrich product offerings, and enhance destination value. However, effective tourism development hinges on mechanisms and policies. I believe that the new communes and wards must quickly stabilize their management apparatus and develop specific tourism policies in light of expanded boundaries and resources. They must coordinate with travel businesses to design market-relevant routes and destinations, and implement professional digital-based promotion and communication activities.”

With the proactive efforts of all levels and the consensus of organizations and individuals, we believe Lang Son will fully harness its tourism potential, making tourism a key contributor to the province’s sustainable development in this new period.

Source: Lang Son News – baolangson.vn – Jul 2, 2025

CategoriesStimulus Program By Ánh Ngọc Trương

“The Essence of Vietnamese Culture” shines bright in Prague, Czech Republic

(TITC) – On 26th June (local time), the art programme “The Essence of Vietnamese Culture” and the opening ceremony of the exhibition “Colours of Vietnamese Culture” took place in Prague, the capital of the Czech Republic. The event was part of the “Vietnamese Culture and Tourism Days in the Czech Republic” in celebration of 75th anniversary of relations between Vietnam and the Czech Republic.

Leaders and delegates performing the flag salute ceremony (Photo: TITC)

Attending the event on the Vietnamese side were Deputy Minister of Culture, Sports and Tourism Ho An Phong; Vietnamese Ambassador to the Czech Republic Duong Hoai Nam; Vice Chairman of the Vietnam National Authority of Tourism Ha Van Sieu; leaders from other departments under the Ministry. On the Czech side were Deputy Minister of Culture David Kašpar, officials from the Ministry, the Vietnamese community in the Czech Republic, Czech citizens, and international visitors.

Vietnamese Ambassador to the Czech Republic Duong Hoai Nam speaking at the event (Photo: TITC)

According to Ambassador Duong Hoai Nam, 2025 marks a new historical milestone in Vietnam-Czech relations as the two countries celebrate 75 years of diplomatic relations. A key highlight is the elevation of their ties to a Strategic Partnership during the official visit of Vietnamese Prime Minister Pham Minh Chinh to the Czech Republic earlier this year. The Ambassador expressed confidence that the sustainable Strategic Partnership will bring greater achievements and contribute to peace, strength, and prosperity in both nations.

“This mutually beneficial partnership will continue to thrive, driven by the close bond between our two cultures and peoples. I can proudly affirm that the cultural ties nurtured between Vietnam and the Czech Republic are extraordinary,” emphasized Ambassador Duong Hoai Nam.

Proud of the Vietnamese community in the Czech Republic with over 100,000 people, he appreciated their significant contributions over the years in fostering the deep friendship between the two nations.

“We will continue to commemorate the 75th anniversary of our diplomatic relations with a series of friendship events and celebrations in both countries from now until the end of the year. And I hope that Deputy Minister David Kašpar will actively support our efforts,” said Ambassador Duong Hoai Nam.

Deputy Minister of Culture of the Czech Republic David Kašpar speaking at the event (Photo: TITC)

Speaking at the event, Czech Deputy Minister of Culture David Kašpar noted the deep-rooted traditional ties between the Czech Republic and Vietnam not only in diplomacy and economics, but also in culture and between the people. Today, the Vietnamese community is an inseparable part of Czech society, enriching its cultural diversity and leaving a visible mark on daily life in the country.

He was also pleased to share that Czech culture (music, literature, cinema, and theatre) has found a place in the hearts of many Vietnamese friends. He expressed his belief that ongoing cultural exchanges, joint projects, and artistic collaborations would continue to thrive, strengthening the cultural bridge between the two nations. One such initiative is the summer outdoor exhibition organized by the Museum of Puppet Culture in Chrudim, featuring a miniature model of a traditional Vietnamese water puppet stage and a photo exhibit showcasing this unique art form.

Mr. David Kašpar emphasized that culture has a special power to transcend geographical distances, language barriers, and historical differences. He hoped that this solemn moment would not only be an occasion to reflect on the shared past, but also a call to the future to continue fostering cultural dialogue, friendship, and creating new opportunities for exchange and mutual enrichment.

MOCST’s Deputy Minister Ho An Phong speaking at the event (Photo: TITC)

Proud of the 75-year journey of diplomatic relations between Vietnam and the Czech Republic, MOCST’s Deputy Minister Ho An Phong affirmed that this journey is marked by steadfast friendship and increasingly profound cooperation between the two peoples. Built on a foundation of positive tradition, the two nations have continuously cultivated mutual understanding and trust, not only in politics and economics but also in the fields of culture and the arts.

Vietnamese culture, with its long history and strong Eastern identity, has left an impression on Czech friends. Vietnam highly values the fact that the Vietnamese community in the Czech Republic has been officially recognized as a national minority. This not only acknowledges their positive contributions to Czech society but also symbolizes harmonious integration and cultural diversity. Moreover, the Vietnamese community in the Czech Republic acts as a cultural bridge connecting the two peoples, contributing to mutual understanding and friendship.

Vietnamese delegation at the event (Photo: TITC)

MOCST’s Deputy Minister Ho An Phong shared that the “Essence of Vietnamese Culture” art programme represents the crystallization of Vietnam-Czech friendship, offering audiences both traditional Vietnamese melodies and European classical and folk music of the Czech Republic. It is not only a meeting of sounds but also a harmony of souls, where art transcends geographical and linguistic boundaries to touch the hearts of the community.

“We hope that today’s program, together with the tourism promotion and exhibition activities during the Vietnamese Culture and Tourism Days in the Czech Republic, will offer audiences memorable artistic experiences and help strengthen the bond between the peoples of our two countries, opening new opportunities for cooperation in culture, arts, and tourism,” emphasized MOCST’s Deputy Minister Ho An Phong.

During the event, delegates, citizens, and tourists enjoyed a special performance of traditional Vietnamese art by artists from the Vietnam National Music, Song and Dance Theater.

A number of photos from the event:

Overview of the event (Photo: TITC)

Leaders and delegates at the event (Photo: TITC)

A large number of Vietnamese community members in the Czech Republic and delegates attending the event (Photo: TITC)

Art performances at the event (Photo: TITC)

Art performances receiving round applauses from audiences (Photo: TITC)

Tourism Information Technology Center

CategoriesStimulus Program By Ánh Ngọc Trương

Vietnamese Cultural Essence Show Celebrates 75 Years of Vietnam-Poland Diplomatic Relations

(TITC) – On 23rd June (local time), at the Polish Theatre in Warsaw, the Ministry of Culture, Sports and Tourism hosted a vibrant cultural event titled “The Essence of Vietnamese Culture”, along with the opening ceremony of the exhibition “The Colours of Vietnamese Culture”. These activities were organized to mark the 75th anniversary of the establishment of diplomatic relations between Vietnam and Poland.

“The Essence of Vietnamese Culture” steeped in Vietnam-Poland friendship

The event had the attendance of Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism; Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania); Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism. On the Polish side, attendees included Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs; Ms. Bozena Zelazowska, Secretary of State at the Ministry of Culture and National Heritage; and Ms. Joanna Skoczek, Polish Ambassador to Vietnam. The event also drew a large audience from the Vietnamese community in Poland, Polish citizens, and international guests.

Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania) speaking at the event

In his remarks, Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania) praised the enduring and deeply rooted friendship between Vietnam and Poland. “Each milestone stands as a living testament to the power of trust and solidarity between our two peoples,” he stated. The Ambassador expressed appreciation for the thousands of Vietnamese students who have studied in Poland and for the contributions of the Vietnamese community residing there. “They serve as living bridges, tirelessly promoting cooperation through cultural heritage, arts, and cuisine.”

Of particular highlight was the Vietnam Culture and Tourism Festival held at Warsaw’s Old Town on 22nd June, which attracted a large number of audiences eager to experience the essence of Vietnamese culture. Ambassador Ha Hoang Hai emphasized that the geographical distance between the two countries is no longer a barrier but rather a gateway for deeper collaboration across areas such as trade, investment, and education. He also highlighted potential partnerships in emerging sectors like environment, green energy, agriculture, digital transformation, and innovation.

Looking to the future, the Ambassador voiced his hope that the friendship between Vietnam and Poland would continue to flourish, bringing mutual benefits and contributing to global peace, development, and prosperity.

The event attracted a large number of international audiences

Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs recalled the establishment of diplomatic ties in 1950 during a time of global upheaval. “This was not just a political gesture but a profound declaration of solidarity between two nations, distant in geography but close in shared experience and aspiration,” he said. Over the decades, bilateral relations have expanded robustly across trade, education, science, and culture. He noted that the human bonding, nurtured by generations of students, workers, and multicultural families, remains a cornerstone of Vietnam-Poland ties. He expressed his optimism that the bilateral cooperation would continue to grow in the years to come, contributing to a more peaceful and cohesive world.

Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs speaking at the event

Leaders from both sides performed the ribbon-cutting ceremony to officially open the exhibition “The Colours of Vietnamese Culture”

International guests explored and enjoyed the exhibition “The Colours of Vietnamese Culture”

MOCST’s Deputy Minister Ho An Phong affirmed Vietnam’s deep appreciation for Polish contributions to cultural heritage preservation, particularly the work of architect Kazik, a devoted friend of Vietnam who played a key role in restoring Vietnam’s World Heritage sites such as Hoi An, My Son, and the Imperial City of Hue. He emphasized that heritage has laid the groundwork for enhanced tourism cooperation, where culture is not only preserved but also shared and celebrated.

With its natural beauty, rich heritage, and warm hospitality, Vietnam warmly welcomes international visitors, including Polish tourists. Deputy Minister Ho An Phong highlighted Vietnam’s recent visa exemption policy for Polish citizens, announced by Prime Minister Pham Minh Chinh during his official visit to Poland in January. This policy reflects Vietnam’s open-door policy and its desire to strengthen tourism relationship. He also acknowledged the Vietnamese community in Poland for their meaningful contributions to both societies and their role in spreading Vietnamese cultural values.

MOCST’s Deputy Minister Ho An Phong speaking at the event

The Deputy Minister expressed confidence that the Vietnam Culture and Tourism Promotion Program in Poland with its array of cultural activities, performances, exhibitions, and tourism promotion would leave a lasting impression on Polish citizens and the Vietnamese diaspora, further promoting tourism exchanges and deepening traditional friendship and cooperation between the two nations.

Delegates and distinguished guests taking souvenir photo

Traditional Vietnamese Art Performance

The audience was treated to a captivating showcase of traditional Vietnamese music, dance, and performances by artists from the Vietnam National Music, Song and Dance Theatre, offering a heartfelt celebration of cultural heritage and international friendship.

Tourism Information Technology Center

CategoriesStimulus Program By Ánh Ngọc Trương

MOCST organizes Vietnam Culture and Tourism Festival in Poland

(TITC) – On 22nd June, the opening ceremony of the Vietnam Culture and Tourism Festival took place at the centre of Warsaw Old Town, Poland. The event is part of a series of activities during a working trip to three European countries by leadership of the Ministry of Culture, Sports and Tourism (MOCST), to promote cultural diplomacy and tourism of Vietnam, and stimulating travel demand from Vietnam’s traditional tourist markets.

Ribbon-Cutting Ceremony to open the Vietnam Culture and Tourism Festival in Poland

Attending the ceremony were Mr. Ho An Phong, MOCST’s Deputy Minister; Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland and concurrently to Lithuania; Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism; leaders of MOCST’s departments; representatives of the People’s Committee of Hue City and relevant local authorities; along with a large number of international guests.

Within the framework of the festival, numerous cultural programs took place, including the Vietnamese cuisine showcase, featuring signature dishes such as pho, nem ran (fried spring rolls), and Vietnamese iced milk coffee, which attracted a large number of delegates and guests to visit, experience, and enjoy. Delegates, locals, and visitors were also treated to traditional art performances by artists from the Vietnam National Music, Song and Dance Theatre.

VNAT’s Vice Chairman Ha Van Sieu at the Hue City’s tourism promotional booth

The Ministry of Culture, Sports and Tourism also set up a Vietnam tourism exhibition space, with an area displaying promotional videos on Vietnam’s tourism and its local destinations. Additionally, various booths distributed publications, souvenirs, promotional items, and provided information exchange. Visitors showed great interest in the area showcasing tourism products from Vietnamese businesses, as well as displays of Vietnamese agricultural products.

A particularly exciting element was the enthusiastic participation in mini game contests, including photo and video clip competitions about the festival. Prizes included:

– Two round-trip Europe-Vietnam air tickets (sponsored by Vietnam Airlines)

One all-inclusive 12-day “Vietnam’s Green Journey” tour (sponsored by LUX Group)

– Travel vouchers (sponsored by Vietravel)

– Travel and hotel program vouchers (sponsored by Hanoitourist)

– Hotel vouchers (sponsored by Alba Thanh Tan Resort)

The event was held in the open-air setting of Warsaw’s historic Old Town, attracting a large number of international visitors

The event was held in the open-air setting of Warsaw’s historic Old Town, attracting a large number of delegates, guests, and international visitors. The diverse and engaging activities closely linked to Vietnam’s unique culture, art, cuisine, and tourism left a strong impression and drew many attendees to participate and experience. As a result, the image of a friendly and attractive Vietnam with its rich cultural heritage was effectively introduced to the Polish public, contributing to increased interest and future visits from Polish tourists.

According to Resolution 11/NQ-CP by the Government of Vietnam, Poland is one of three European countries eligible for visa exemption with a maximum temporary stay of up to 45 days for tourism purposes, under programs organized by Vietnamese international travel service providers. This policy is effective from 01 March to 31 December 2025.

The Vietnamese cuisine showcase area attracted significant interest from international visitors

In terms of tourist exchange, in 2023, Vietnam welcomed over 34,000 Polish visitor arrivals, recovering to 98% of 2019 levels. In 2024, the number rose to over 51,000, an increase of 25% compared to 2019. In the first five months of 2025, nearly 37,000 Polish tourist arrivals visited Vietnam, up 44.5% year-on-year. Poland currently ranks 6th among European markets sending tourists to Vietnam.

Year 2024 marks a strong expansion phase for outbound tourism from Poland, with significant increases in both the number of trips and tourism spendings. Data shows Polish travelers made approximately 14.6 million international trips in 2024, with estimated spending at USD 10.4 billion. In addition to traditional European destinations, Polish tourists are showing growing interest in farther destinations across Asia. With its rapid growth, the Polish outbound travel market is becoming increasingly important. The visa exemption policy under Resolution 11 provides a valuable opportunity for Vietnamese destinations and tourism businesses to connect, collaborate, and attract more Polish visitors in the near future.

Exhibition Area of Vietnamese Agricultural Products

Tourism Information Technology Center

CategoriesStimulus Program By Ánh Ngọc Trương

Son La – “Come to Love”

In response to the Ministry of Culture, Sports and Tourism’s 2025 stimulus campaign themed “Vietnam – Go to Love,” Son La province has rolled out a series of coordinated and creative measures to boost tourism. The initiative encourages the development of new, appealing travel products aimed at attracting visitors.


The Moc Chau Island Tourism Complex offers a wide range of services designed to appeal to visitors

Tran Xuan Viet, Deputy Director of the provincial Department of Culture, Sports and Tourism, said that as part of the 2025 tourism stimulus programme, the department has drawn up plans to organise key events and activities to attract visitors.

Highlights include the Yen Chau Mango Festival, the Moc Chau Dairy Cow Beauty Contest, the Moc Chau Fruit Picking Festival, the Song Ma Longan Festival, Bac Yen’s Independence Day celebration, the 130th anniversary of Son La province, and the announcement of Quynh Nhai as a provincial-level tourism area.

The department is also preparing to participate in tourism promotion events in Da Nang and Ho Chi Minh City, as well as in the regional tourism cooperation programme linking eight provinces in the expanded northwestern region. In addition, it will carry out in-depth tourism surveys in Bac Yen and Muong La districts.

To stimulate tourism, the department is ramping up promotional efforts through a communications campaign themed “Son La Tourism – Go to Experience, Come to Love.”

The campaign includes contests for travel photography, video clips, tourism slogans, tour design, and guide presentations, along with a vote for the province’s tourism brand. At the same time, the department is developing engaging and vibrant media content to be distributed across digital platforms, social media, the Vietnam National Authority of Tourism’s website, and national television channels.


Visitors at the Bach Long Glass Bridge within the Moc Chau Island Tourism Complex

In early May, Moc Chau township hosted the 2025 Moc Chau Tourism KOL Search Contest, drawing participation from over 50 influencer groups nationwide.

Leveraging the influence of key opinion leaders (KOLs), the event helped widely promote Moc Chau’s standout destinations and experiences, generating strong public interest – particularly across social media platforms.


Moc Chau buzzes with energy during 2025 fruit picking festival

Alongside media efforts, the department has worked to mobilise local tourism businesses to develop attractive promotional packages tailored to different customer segments – covering sightseeing, accommodation, cuisine, transportation, and service experiences.

The province is also organising “Tourism Promotion Weeks” at key destinations to stimulate spending and attract visitors. Travel firms are being encouraged to take part in domestic and international travel fairs to widely promote Son La’s unique tourism offerings to potential markets and global partners.

Hoang Manh Duy, Deputy Executive Director of Moc Chau Island Tourism Complex, said from June to August, Moc Chau Island will offer the “Sweet Fruit Season” tourism package. The all-inclusive service covers visits to the glass bridge, entertainment, dining, accommodation, and seasonal fruit experiences such as plums, avocados, and oranges.

With special pricing, the package helps visitors save costs while fully exploring Moc Chau’s offerings.


Residents and visitors at a booth within the 2025 Quynh Nhai district Culture, Sports, and Tourism Week

The department is also strengthening coordination with localities in Son La to improve tourism environment management, ensuring security and safety for visitors throughout their experience in the province.

It has guided and monitored tourism service businesses to comply with pricing regulations, sell at advertised prices, and follow promotional commitments under the tourism stimulus programme – safeguarding travelers’ rights while maintaining Son La’s image as a safe, friendly, and professional destination.

With coordinated, innovative, and decisive measures, the 2025 tourism stimulus programme aims to establish Son La as a top destination in the northwestern region. The province targets welcoming 5.3 million visitors this year, laying a solid foundation for its tourism to accelerate growth and make a significant contribution to local socio-economic development.

Source: Son La Newspaper  – en.baosonla.org.vn – Jun 3, 2025

CategoriesNews By Ánh Ngọc Trương

VNAT and Mastercard discuss strategic cooperation to promote Vietnam’s Tourism

(TITC) – On May 27 in Hanoi, Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism (VNAT), held a meeting with Mr. Sharad Jain, Interim Chief Representative of Mastercard Vietnam, to explore directions for future support for Vietnam’s tourism development. Also present at the meeting were Mr. Ha Van Sieu, Vice Chairman of VNAT, along with leaders from VNAT’s departments.

VNAT’s Chairman Nguyen Trung Khanh meeting up with Interim Chief Representative of Mastercard Vietnam Sharad Jain (Photo: TITC)

Mr. Sharad Jain expressed his gratitude to VNAT’s leaders for their warm reception and shared Mastercard’s positive assessment of Vietnam’s post-pandemic tourism recovery. According to Mastercard’s data, Vietnam ranks among the top-performing countries in Southeast Asia in terms of tourism rebound. Key source markets of Vietnam such as South Korea, China, India, and Australia are showing strong growth. Major destinations like Hanoi, Ho Chi Minh City, Da Nang, Ha Long, Phu Quoc, and Nha Trang are highly favored by international tourists with high spending.

Mr. Jain highlighted Mastercard’s potential role in supporting VNAT through data-driven market research. By analyzing the characteristics, preferences, and spending behaviors of tourists, across categories such as accommodation, transportation, shopping, entertainment, and dining, Vietnam can better understand international visitor trends. These insights would be valuable for strategic planning, improving visitor experience, and tailoring promotional efforts to attract more tourists.

Interim Chief Representative of Mastercard Vietnam Sharad Jain speaking at the meeting (Photo: TITC)

Mastercard representative presenting the potential and strengths of Mastercard (Photo: TITC)

Welcoming the Mastercard delegation, Chairman Nguyen Trung Khanh acknowledged Mastercard’s global influence and its capacity to significantly enhance Vietnam’s tourism marketing strategy. He emphasized the importance of equipping international travelers with accurate and appealing information about Vietnam to inspire them to choose it as a destination.

VNAT’s Chairman Nguyen Trung Khanh speaking at the meeting (Photo: TITC)

Chairman Khanh underscored that one of the tourism sector’s key missions is to promote the cultural and tourism values of Vietnam on the global stage. He remarked, “International tourists are, in fact, the most effective ambassadors for tourism.” He also noted that, in addition to popular destinations like Phu Quoc, Nha Trang, and Da Nang, foreign visitors are showing increasing interest in discovering lesser-known, emerging destinations throughout Vietnam.

During the meeting, Mastercard’s representative presented the corporation’s strengths in finance, technology, and marketing, as well as its ability to connect with a wide network of global partners. She reaffirmed Mastercard’s readiness to collaborate with VNAT to carry out initiatives aimed at attracting more international tourists, enhancing visitor experiences, and supporting the broader goals of Vietnam’s tourism development.

Chairman Nguyen Trung Khanh welcomed Mastercard’s proposals, describing them as well-aligned with the needs of Vietnam’s tourism industry. The proposed areas of cooperation include in-depth market research, supporting tourism roadshows both domestically and internationally, organizing tourism development seminars, expanding digital media outreach, and leveraging technology to enhance the tourist experience.

He concluded the meeting by stating, “Mastercard is a globally renowned corporation offering advanced solutions in finance, technology, marketing, and communications. Meanwhile, Vietnam is emerging as a standout destination attracting growing international attention. The cooperation between VNAT and Mastercard will mark a significant milestone in the development of Vietnam’s tourism industry.”

Overview of the meeting (Photo: TITC)

Leaders of both sides taking souvenir photo (Photo: TITC)

Tourism Information Technology Center

CategoriesNews By Ánh Ngọc Trương

Khanh Hoa tourism promotion conference in Russia

Khanh Hoa tourism promotion conference took place in Moscow City, Russia on March 11. 

Representatives of Khanh Hoa tourism enterprises introduce products to Russian travel agencies.

Present at the event were Dang Minh Khoi, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Russia; Nguyen Khac Toan, Permanent Deputy Secretary of Khanh Hoa Provincial Party Committee, Chairman of Provincial People’s Council, Secretary of Provincial Party Agencies; Tran Hoa Nam, Vice-Chairman of the Provincial People’s Committee; Manuylov Vyacheslav Viktorovich, Acting Director of the Department for External Economic and International Relations of Moscow; representatives of the Moscow City Tourism Committee; departments, agencies and sectors of Khanh Hoa Province together with more than 130 representatives from tourism associations and businesses in Russia and Khanh Hoa.

Speaking at the opening of the conference, Ambassador Dang Minh Khoi affirmed that tourism is an important economic sector, contributing greatly to the socio-economic development. Vietnam -Russia relations, especially tourism cooperation between the two countries, have seen significant progress.

The Ambassador emphasized that Russia is one of the vital markets of Vietnamese tourism, with more and more Russian tourists traveling to Vietnam to explore distinctive culture, diverse cuisine, and stunning landscapes. In particular, Nha Trang – Khanh Hoa is considered the “beach capital of Vietnam” and is a very popular destination for Russian tourists thanks to its captivating long coastline, crystal-clear waters, pleasant climate and a wide array of services.

In 2024, Vietnam welcomed more than 232,300 Russian visitors, making up 36% compared to its pre-Covid-19 in 2019, up by 84.9% compared to 2023. Russian visitors to Vietnam are expected to continue to increase in 2025. Vietnam always creates favorable conditions for Russian travelers. Recently, Russian travelers are eligible for visa exemption up to  45 days to enter Vietnam and 90 days with e-visas.

Russia has also included Vietnam in the list of countries that are granted e-visas with a stay of 14 days with straightforward application procedures. The Vietnam – Russia comprehensive strategic partnership has continued to develop strongly, creating momentum for tourism development cooperation between the two countries,” Ambassador Dang Minh Khoi affirmed.

Russian travel agency representatives learn about tourism information in Khanh Hoa.

At the event, the Organizing Committee screened a video introducing the province’s unique destinations, from the beautiful beaches of Nha Trang to high-end resorts, diverse sea tourism services and unique local cultural experiences. Also at the conference, delegates discussed specific solutions to overcome difficulties to restore the Russian tourist market.

Representatives of tourism businesses and delegates from both sides pledged to cooperate closely, with the aim of taking advantage of preferential policies, as well as exchange initiatives, to overcome current difficulties towards sustainable tourism development.

Speaking at the conference, Vice-Chairman of the Provincial People’s Committee Tran Hoa Nam affirmed that Russian tourists are a traditional tourist market for Khanh Hoa tourism in particular and Vietnam in general. In 2019, there were about 463,000 Russian arrivals to Khanh Hoa Province, accounting for 71.6% of the total number of Russian tourists to Vietnam and Russia was known as the second largest international tourist market of the province at that time.

After the Covid-19 pandemic, in 2024, the number of Russian tourists to Khanh Hoa has resumed, reaching more than 105,500 arrivals, up by 206% compared to 2023, but only 22.8% compared to 2019. Vice-Chairman of the Provincial People’s Committee Tran Hoa Nam expressed his hope that Khanh Hoa Tourism Promotion Conference in the Russian Federation will contribute to promoting the Russian tourist market.

Also within the framework of the conference, representatives of Russian enterprises visited the exhibition with many attractive products and publications, providing a comprehensive view of the province’s tourism services and potential. In particular, through the Business-to-Business (B2B) session at the conference, representatives of Russian and Khanh Hoa enterprises directly exchanged, connected and built long-term business cooperation relationships with partners from Khanh Hoa in the coming time.

Vice-Chairman of the Provincial People’s Committee Tran Hoa Nam and members of the working delegation worked with the Aeroflot Airline.

After the conference, the delegation of Khanh Hoa Province had a working session with representatives of the Russian national airline Aeroflot with the main objective to discuss in detail the plan to resume the direct flight service from Moscow to Cam Ranh International Airport which has been suspended since early 2020 due to the impact of the Covid-19 pandemic..

Speaking at the meeting, Vice-Chairman of the Provincial People’s Committee Tran Hoa Nam emphasized the importance of opening a direct flight route in tourism promotion between the two countries. “The restoration of the flight route from Moscow to Khanh Hoa not only shortens travel time but also reduces airfare costs and facilitates the promotion of the Russian tourist market, one of the major international tourist markets of Khanh Hoa tourism,” Tran Hoa Nam expressed.

Aeroflot representatives said that the airline is closely monitoring the trend of international tourism recovery after the Covid-19 pandemic, especially the increase in travel demand of Russians to warm destinations in Southeast Asia. In particular, Khanh Hoa stands out as a great destination for Russian tourists thanks to its remarkable sea and island tourism potential, beautiful natural landscapes and ideal warm climate.

Accordingly, Aeroflot has planned to resume flights to Cam Ranh with 2 flights/week from the end of March 2025 and will consider increasing the frequency of flights during the peak tourist season. The reopening of the flight route from Moscow to Cam Ranh not only meets travel demand but also contributes to promoting trade and bilateral cooperation between Russia and Vietnam.

Source: Khanh Hoa News – news.baokhanhhoa.vn – Mar 13, 2025

CategoriesNews By Ánh Ngọc Trương

Quang Nam launches Hoi An – My Son – Dong Giang Heaven Gate tourism route

On March 8, the Quang Nam provincial People’s Committee officially launched a new tourism corridor: Hoi An – My Son – Dong Giang Heaven Gate at the Quang Nam International Travel Conference 2025.

Quang Nam’s officials and an representative from the Vietnam National Authority of Tourism chair the conference.

According to Vice Chairman of Quang Nam provincial People’s Committee, Phan Thai Binh, this 100km three-destination journey integrates three unique cultural and natural landmarks: Hoi An Ancient Town and My Son Sanctuary – two UNESCO world heritage sites, and Dong Giang Heaven Gate Ecotourism Site featuring Vietnam’s highest concentration of natural waterfalls.

So, the new tourism route as a blend of architecture, history, and culture.

The Ngoc Rong glass bridge at Dong Giang Heaven Gate Ecotourism Site.

To support this initiative, the Quang Nam Department of Construction has approved a new interprovincial bus route connecting Hoi An, My Son, and Dong Giang Heaven Gate.

Delegates perform the ceremony to announce the Hoi An – My Son – Dong Giang Heaven Gate tourism corridor.

Speaking at the conference, the Quang Nam provincial Party Secretary, Luong Nguyen Minh Triet, highlighted the Hoi An – My Son – Dong Giang Heaven Gate heritage route as the province’s first official intra-provincial tourism route, linking key destinations and expanding regional connections.

Source: QNO – en.baoquangnam.vn – Mar 10, 2025

CategoriesNews By Ánh Ngọc Trương

Hollywood film crew fascinated to produce a new film set in Cát Bà (Hải Phòng)

(TITC) – On 10th March, Minister of Culture, Sports and Tourism Nguyen Van Hung had a meeting with Hollywood directors and film producers regarding a new film project.

Overview of the meeting (Photo: TITC)

On the Vietnamese side, attendees included MOCST’s Deputy Minister Ho An Phong; Chairman of the Viet Nam National Authority of Tourism Nguyen Trung Khanh; Director of the Department of Cinema Dang Tran Cuong; Director of the Department of International Cooperation Nguyen Phuong Hoa; Deputy Director of the Department of International Cooperation Tran Nhat Hoang; Deputy Director of Hải Phòng’s Department of Culture, Sports and Tourism Vu Huy Thuong; leaders from Hanoi Tourism Corporation (Hanoitourist); Oxalis Adventure; and representatives from various tourism and travel enterprises.

On the Hollywood side, the delegation included Ms. Rose Lam, Global Executive Producer of Riot Studios (Riot Games), and Mr. Nicholas Simon, CEO and Producer of Indochina Productions.

Strengthening Film Industry Cooperation Between Vietnam and the U.S.

MOCST’s Minister Nguyen Van Hung speaking at the meeting (Photo: TITC)

Welcoming the Hollywood filmmaking team, MOCST’s Minister Nguyen Van Hung emphasized the significance of the meeting as an important milestone in future Vietnam-U.S. film cooperation. He noted that 2023 marked the 30th anniversary of normalized diplomatic relations between the two nations, and the recent elevation of their relationship to a Comprehensive Strategic Partnership has further deepened bilateral cooperation in culture, sports, and tourism.

MOCST’s Deputy Minister Ho An Phong at the meeting (Photo: TITC)

Vietnam has adopted open policies and actively promoted people-to-people exchanges and tourism cooperation with the U.S. As a result, the number of American tourists visiting Vietnam, as well as Vietnamese tourists traveling to the U.S., has steadily increased. The U.S. is now one of Vietnam’s top inbound tourism markets. MOCST’s Minister Nguyen Van Hung praised the strong collaboration between the two countries in policy communication, destination promotion, and cultural diplomacy to foster mutual understanding.

VNAT’s Chairman Nguyen Trung Khanh at the meeting (Photo: TITC)

In 2024, the Ministry of Culture, Sports, and Tourism launched the first-ever Vietnam Tourism & Film Promotion Program in the U.S. With the active cooperation of American partners, this initiative has significantly contributed to the development of the film industry and the promotion of tourism in both countries.

MOCST’s Minister Nguyen Van Hung also highlighted Vietnam’s reputation as an attractive destination for international tourists, as recognized by numerous prestigious global tourism awards.

“Vietnam’s breathtaking natural landscapes serve as inspiration for poetry, music, painting, and cinema. The Vietnamese people are friendly, warm, and welcoming. Leveraging these advantages, Vietnam has proactively collaborated with other countries to develop its film industry. Cinema has also become an important contributor to the national GDP,” the Minister stated.

He cited Kong: Skull Island as a prime example of a Hollywood blockbuster filmed in Vietnam. The movie gained widespread international recognition and significantly boosted Vietnam’s tourism industry, making it a shining example of cinematic cooperation between the two nations.

Hollywood’s Interest in Filming in Cát Bà

Ms. Rose Lam, Global Executive Producer of Riot Studios speaking at the meeting (Photo: TITC)

Ms. Rose Lam, Global Executive Producer of Riot Studios, expressed her gratitude for the warm reception from the Ministry of Culture, Sports, and Tourism. She introduced Riot Games as a multinational video game developer and publisher known for hit titles and global esports tournaments. League of Legends, one of its flagship games, has attracted 650 million players worldwide.

Riot Studios is currently planning a new film project. After scouting locations in Japan, South Korea, Thailand, and Vietnam, the team determined that Cát Bà Archipelago (Hải Phòng) was the most ideal and feasible filming location. Ms. Lam expressed her hope that the Ministry and local authorities would provide support and favorable conditions for the production team to execute the project smoothly. She also highlighted the potential for the film to promote Vietnam’s tourism industry to a global audience.

Mr. Nicholas Simon, CEO and Producer of Indochina Productions speaking at the meeting (Photo: TITC)

During the meeting, the Hollywood team presented their project ideas and production plans for filming in Cát Bà, engaging in detailed discussions with Vietnamese officials.

Mr. Nicholas Simon, CEO and Producer of Indochina Productions, expressed optimism about further discussions on Vietnam’s film regulations and the practical aspects of the project. He emphasized that filming and premiering this movie in Hải Phòng would be an excellent opportunity to showcase Vietnam to the world.

According to Mr. Simon, Vietnam consistently ranks as a top choice for international travelers and filmmakers. Given Riot Games’ extensive global audience, a film shot in Vietnam would generate significant positive attention for both countries.

Vietnam’s Commitment to Sustainable Filmmaking

MOCST’s Minister Nguyen Van Hung reaffirmed Vietnam’s willingness to enhance collaboration with U.S. partners in film and tourism while ensuring compliance with national laws. He emphasized the importance of mutual benefits and shared responsibilities in the filmmaking process.

MOCST’s Minister Nguyen Van Hung gifting souvenir to Ms. Rose Lam (Photo: TITC)

Leaders and delegates of both sides taking souvenir photo (Photo: TITC)

The Minister also urged the Hollywood team to carefully study Vietnam’s Cinema Law to ensure the film meets both Vietnamese and international cinematic standards while avoiding inappropriate or culturally insensitive content.

Additionally, he stressed Vietnam’s strong commitment to environmental conservation and heritage protection. Since the proposed filming locations include areas designated as UNESCO World Heritage Sites, he emphasized the priority of preserving the environment, marine ecosystems, and cultural heritage.

“Vietnam’s stance is clear: we will not compromise environmental sustainability for economic gain,” MOCST’s Minister Nguyen Van Hung concluded.

Tourism Information Technology Center

CategoriesNews By Ánh Ngọc Trương

“Live fully in Vietnam!”: Effective method to spread the beauty of Vietnamese tourism to international friends

(TITC) – The YouTube digital media program “Live fully in Vietnam!” is an initiative jointly initiated by the Tourism Information Technology Center (Viet Nam National Authority of Tourism) and Google in the context of the tourism industry’s efforts to recover and develop.

This is a new and creative strategic communication direction of the Tourism Information Technology Center to take advantage of the power of digital transformation to enhance communication and promotion in the digital environment, shorten geographical distances, and reach potential and target customer markets. With a new and effective approach, “Live fully in Vietnam!” attracts support and companionship from many localities, units in the tourism sector, and influential YouTube content creators.

Up to now, the products of the “Live fully in Vietnam!” campaign are video clips promoting Vietnam’s main types of tourism, such as sea and island tourism, cultural tourism, nature tourism, city tourism, Vietnam’s outstanding tourist destinations, and strong types of tourism such as culinary tourism, golf tourism, health care tourism, agricultural and rural tourism, railway tourism, etc.

“Live fully in Vietnam!” videos has shown the vibrant, brilliant beauty of Vietnamese tourism such as the image of spectacular terraced fields that are typical of the highlands of the Northwest, the majestic scenery and rich ecosystem of caves and waterfalls, immersing in the clear blue water of the sea, or taking viewers to enjoy peaceful moments on a boat in the middle of the Mekong Delta, the warm atmosphere of reunion when Tet comes and Spring returns. All bring viewers complete, genuine emotions.

With unique content, themes, and images, the eye-catching footage has touched the hearts of viewers and received widespread attention and sharing on social networking sites. “Live fully in Vietnam!” received Second Place at the 8th National Award for Foreign Information in 2022 and Third Place at the 10th Award in 2024 by the Central Propaganda Department in coordination with key press agencies.

Tourism Information Technology Center