Vietnamese Cultural Essence Show Celebrates 75 Years of Vietnam-Poland Diplomatic Relations

(TITC) – On 23rd June (local time), at the Polish Theatre in Warsaw, the Ministry of Culture, Sports and Tourism hosted a vibrant cultural event titled “The Essence of Vietnamese Culture”, along with the opening ceremony of the exhibition “The Colours of Vietnamese Culture”. These activities were organized to mark the 75th anniversary of the establishment of diplomatic relations between Vietnam and Poland.

“The Essence of Vietnamese Culture” steeped in Vietnam-Poland friendship

The event had the attendance of Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism; Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania); Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism. On the Polish side, attendees included Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs; Ms. Bozena Zelazowska, Secretary of State at the Ministry of Culture and National Heritage; and Ms. Joanna Skoczek, Polish Ambassador to Vietnam. The event also drew a large audience from the Vietnamese community in Poland, Polish citizens, and international guests.

Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania) speaking at the event

In his remarks, Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland (concurrently accredited to Lithuania) praised the enduring and deeply rooted friendship between Vietnam and Poland. “Each milestone stands as a living testament to the power of trust and solidarity between our two peoples,” he stated. The Ambassador expressed appreciation for the thousands of Vietnamese students who have studied in Poland and for the contributions of the Vietnamese community residing there. “They serve as living bridges, tirelessly promoting cooperation through cultural heritage, arts, and cuisine.”

Of particular highlight was the Vietnam Culture and Tourism Festival held at Warsaw’s Old Town on 22nd June, which attracted a large number of audiences eager to experience the essence of Vietnamese culture. Ambassador Ha Hoang Hai emphasized that the geographical distance between the two countries is no longer a barrier but rather a gateway for deeper collaboration across areas such as trade, investment, and education. He also highlighted potential partnerships in emerging sectors like environment, green energy, agriculture, digital transformation, and innovation.

Looking to the future, the Ambassador voiced his hope that the friendship between Vietnam and Poland would continue to flourish, bringing mutual benefits and contributing to global peace, development, and prosperity.

The event attracted a large number of international audiences

Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs recalled the establishment of diplomatic ties in 1950 during a time of global upheaval. “This was not just a political gesture but a profound declaration of solidarity between two nations, distant in geography but close in shared experience and aspiration,” he said. Over the decades, bilateral relations have expanded robustly across trade, education, science, and culture. He noted that the human bonding, nurtured by generations of students, workers, and multicultural families, remains a cornerstone of Vietnam-Poland ties. He expressed his optimism that the bilateral cooperation would continue to grow in the years to come, contributing to a more peaceful and cohesive world.

Mr. Wladyslaw Teofil Bartoszewski, Secretary of State at the Ministry of Foreign Affairs speaking at the event

Leaders from both sides performed the ribbon-cutting ceremony to officially open the exhibition “The Colours of Vietnamese Culture”

International guests explored and enjoyed the exhibition “The Colours of Vietnamese Culture”

MOCST’s Deputy Minister Ho An Phong affirmed Vietnam’s deep appreciation for Polish contributions to cultural heritage preservation, particularly the work of architect Kazik, a devoted friend of Vietnam who played a key role in restoring Vietnam’s World Heritage sites such as Hoi An, My Son, and the Imperial City of Hue. He emphasized that heritage has laid the groundwork for enhanced tourism cooperation, where culture is not only preserved but also shared and celebrated.

With its natural beauty, rich heritage, and warm hospitality, Vietnam warmly welcomes international visitors, including Polish tourists. Deputy Minister Ho An Phong highlighted Vietnam’s recent visa exemption policy for Polish citizens, announced by Prime Minister Pham Minh Chinh during his official visit to Poland in January. This policy reflects Vietnam’s open-door policy and its desire to strengthen tourism relationship. He also acknowledged the Vietnamese community in Poland for their meaningful contributions to both societies and their role in spreading Vietnamese cultural values.

MOCST’s Deputy Minister Ho An Phong speaking at the event

The Deputy Minister expressed confidence that the Vietnam Culture and Tourism Promotion Program in Poland with its array of cultural activities, performances, exhibitions, and tourism promotion would leave a lasting impression on Polish citizens and the Vietnamese diaspora, further promoting tourism exchanges and deepening traditional friendship and cooperation between the two nations.

Delegates and distinguished guests taking souvenir photo

Traditional Vietnamese Art Performance

The audience was treated to a captivating showcase of traditional Vietnamese music, dance, and performances by artists from the Vietnam National Music, Song and Dance Theatre, offering a heartfelt celebration of cultural heritage and international friendship.

Tourism Information Technology Center

Google: Vietnam ranks 7th globally in Top Growth by destination country

(TITC) – Thanks to open visa policy, excellent portfolio of diverse and high-quality tourism products, and the expansion of international air routes, Vietnam is emerging as a standout destination on the global tourism map. According to aggregated data from Google Destination Insights, Vietnam ranks 7th globally in Top Growth by destination country.

Accordingly, international searches for tourist accommodations in Vietnam since early of this year have recorded rapid growth of 10%-25%, placing the country in 7th position globally. Vietnam is also the only Southeast Asian country listed in the top 10, surpassing other competitors in the region, such as the Philippines (#18), Singapore (#25), Thailand (#36), Indonesia (#37), and Malaysia (#39).

Vietnam among the Top 10 Fastest-Growing Global Travel Destinations

The top 10 most searched Vietnamese cities by foreigners include: Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue.

Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume (over 75%).

Highest demand for Vietnam tourism derived from source markets of the United States, India, Australia, Japan, Singapore, South Korea, the United Kingdom, Taiwan, Malaysia, and Hong Kong.

Several key factors contributing to Vietnam’s appeal among global travelers include its diverse tourism offerings, from cultural, nature, and coastal tourism to emerging products like agricultural tourism, rail journeys, wellness, sports tourism…

Vietnam’s tourism infrastructure has also been rapidly improved, with the development of air, road, and sea transport. The expansion of direct flights connecting major global cities with Vietnam has enhanced the accessibility for international visitors. Particularly, Vietnam’s open visa and immigration policies are playing an important role to attract international visitors to the country. Moreover, Vietnam’s stability in terms of security and public order is considered a crucial factor being highly valued by foreigners.

Besides, marketing and promotion campaigns conducted by Vietnam tourism sector in key source markets also help raising Vietnam tourism brand globally. Currently, the Vietnam National Authority of Tourism is running a tourism roadshow in France, Italy, and Switzerland from 3-14 May.

In the first four months of 2025, Vietnam welcomed over 7.6 million international arrivals, marking a 23.8% increase compared to the same period last year. Coupled with the good news of ranking 7th globally in destination search growth, these are promising signals for the tourism sector in first months of 2025 – a pivotal year for the sector striving to attract 22-23 million international arrivals, contributing to targeted GDP growth of 8% set by the Government.

Tourism Information Technology Center

“Live fully in Vietnam!”: Effective method to spread the beauty of Vietnamese tourism to international friends

(TITC) – The YouTube digital media program “Live fully in Vietnam!” is an initiative jointly initiated by the Tourism Information Technology Center (Viet Nam National Authority of Tourism) and Google in the context of the tourism industry’s efforts to recover and develop.

This is a new and creative strategic communication direction of the Tourism Information Technology Center to take advantage of the power of digital transformation to enhance communication and promotion in the digital environment, shorten geographical distances, and reach potential and target customer markets. With a new and effective approach, “Live fully in Vietnam!” attracts support and companionship from many localities, units in the tourism sector, and influential YouTube content creators.

Up to now, the products of the “Live fully in Vietnam!” campaign are video clips promoting Vietnam’s main types of tourism, such as sea and island tourism, cultural tourism, nature tourism, city tourism, Vietnam’s outstanding tourist destinations, and strong types of tourism such as culinary tourism, golf tourism, health care tourism, agricultural and rural tourism, railway tourism, etc.

“Live fully in Vietnam!” videos has shown the vibrant, brilliant beauty of Vietnamese tourism such as the image of spectacular terraced fields that are typical of the highlands of the Northwest, the majestic scenery and rich ecosystem of caves and waterfalls, immersing in the clear blue water of the sea, or taking viewers to enjoy peaceful moments on a boat in the middle of the Mekong Delta, the warm atmosphere of reunion when Tet comes and Spring returns. All bring viewers complete, genuine emotions.

With unique content, themes, and images, the eye-catching footage has touched the hearts of viewers and received widespread attention and sharing on social networking sites. “Live fully in Vietnam!” received Second Place at the 8th National Award for Foreign Information in 2022 and Third Place at the 10th Award in 2024 by the Central Propaganda Department in coordination with key press agencies.

Tourism Information Technology Center