(TITC) – The YouTube digital media program “Live fully in Vietnam!” is an initiative jointly initiated by the Tourism Information Technology Center (Viet Nam National Authority of Tourism) and Google in the context of the tourism industry’s efforts to recover and develop.
This is a new and creative strategic communication direction of the Tourism Information Technology Center to take advantage of the power of digital transformation to enhance communication and promotion in the digital environment, shorten geographical distances, and reach potential and target customer markets. With a new and effective approach, “Live fully in Vietnam!” attracts support and companionship from many localities, units in the tourism sector, and influential YouTube content creators.
Up to now, the products of the “Live fully in Vietnam!” campaign are video clips promoting Vietnam’s main types of tourism, such as sea and island tourism, cultural tourism, nature tourism, city tourism, Vietnam’s outstanding tourist destinations, and strong types of tourism such as culinary tourism, golf tourism, health care tourism, agricultural and rural tourism, railway tourism, etc.
“Live fully in Vietnam!” videos has shown the vibrant, brilliant beauty of Vietnamese tourism such as the image of spectacular terraced fields that are typical of the highlands of the Northwest, the majestic scenery and rich ecosystem of caves and waterfalls, immersing in the clear blue water of the sea, or taking viewers to enjoy peaceful moments on a boat in the middle of the Mekong Delta, the warm atmosphere of reunion when Tet comes and Spring returns. All bring viewers complete, genuine emotions.
With unique content, themes, and images, the eye-catching footage has touched the hearts of viewers and received widespread attention and sharing on social networking sites. “Live fully in Vietnam!” received Second Place at the 8th National Award for Foreign Information in 2022 and Third Place at the 10th Award in 2024 by the Central Propaganda Department in coordination with key press agencies.
(TITC) – Adding another product to the media campaign Live fully in Vietnam, on 23rd March 2024, Tourism Information Technology Center (Vietnam National Authority of Tourism) coordinated with People’s Committee of Co To District (Quang Ninh Province) to air the video clip “Co To – Green Pearl Rendezvous” promoting the charming beauty of Northeast island district.
This is a meaningful product to celebrate the 30th Anniversary of the Establishment of Co To District (23rd March 1994 – 23rd March 2024) and the Opening of Co To Tourism in 2024. At the same time, the production and launch of the video clip “Co To – Green Pearl Rendezvous” also demonstrates the commitment of the Tourism Information Technology Center to always accompany and support Co To District, Quang Ninh Province in particular as well as localities across the country to spread the beauty of nature, culture, country and people of Vietnam to domestic and foreign tourists.
In particular, this is also an activity to implement the Cooperation Agreement on digital transformation in the field of tourism between the Tourism Information Technology Center and the Department of Tourism of Quang Ninh Province signed in March 2023. Accordingly, the Tourism Information Technology Center will support Quang Ninh in implementing and applying core digital platforms in the smart tourism ecosystem in a unified and synchronous manner; support Quang Ninh to propagate and promote tourism on digital media channels of the Vietnam National Authority of Tourism such as websites, social networks, create video clips to promote tourism, apply a multimedia narration system …
A corner of the modern and dynamic coastal town of Co To
The video clip “Co To – Green Pearl Rendezvous” with nearly 2 minutes long contains beautiful footage of Co To Island – known as the green pearl of the Northeast region of Vietnam, at the same time, it is a place with a strategic position for national security and defence of the Fatherland. This is also one of the leading localities in protecting the natural environment, limiting plastic waste, and minimising environmental pollution.
The majestic scenery of the “green pearl” of Co To is expressed through the majestic and mysterious beauty of the tens of thousands of years old sedimentary rock veins at Mong Rong rock beach, the poetic beauty of the creamy white sand strip hidden by the tide at Ca Chep (Carp) Island, or visitors cannot help but be surprised by the rare uniqueness of Tran Nhan Island…
For tourists who love culture and history, Co To is an ideal destination with a system of unique cultural relics and landscapes stretching such as: Relics of President Ho Chi Minh Memorial Area on Co To Island, Truc Lam Co To Pagoda, Co To Church, Thanh Lan Church contain many indigenous cultural values… Besides, the hospitality and kindness of the local people will definitely leave a good impression on any tourist when visiting Co To.
Tran Nhan Island, covered in green, has a unique and rare beauty
Located on a hill more than 100 metres high, Co To lighthouse is considered one of the lighthouses with the most beautiful views in Vietnam. Climbing up the 72 spiral stairs to the top of the lighthouse, you will take in the entire beautiful island in the middle of a vast sea of sky, boats bustling in and out…
After leisurely moments, visitors should not miss the exciting experiential activities here such as trekking through the forest, boating, fishing, kayaking, jet skiing, paragliding, seaplanes, and diving to see coral… to enjoy the beautiful natural scenery at different levels, feel the cool clear water, and admire the colourful coral ecosystem. Of course, when coming to Co To, visitors should not forget to enjoy local cuisine with the fresh flavours of the sea.
Not only is it an ideal place to immerse yourself in fresh air, the beaches of Hong Van, Nam Hai, Van Chay… are also beautiful places to watch sunrise, sunset and check-in for unique photos.
The video clip “Co To – Green Pearl Rendezvous” was officially launched on the YouTube digital platform of the Vietnam National Authority of Tourism and will be widely promoted on digital media channels including websites and social networks of the Vietnam National Authority of Tourism as well as media channels of Co To District, Quang Ninh Province and other media channels.
Ca Chep Island impressed with its long stretch of fine white sand that appears with each tide
The seductive green colour fully embraces the “green pearl” Co To
Don’t forget to experience diving to see the colourful coral reefs
