As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Visit Viet Nam Year 2025.

Mr. Phan Thanh Hai, Director of Hue City Department of Culture and Sports (second from left) together with other guests at EXPO 2025. Photo: VTH

At the event, Hue City Department of Culture and Sports collaborated with the Department of International Cooperation – Ministry of Culture, Sports, and Tourism organized the opening of Vietnam Exhibition House and introduced special and typical events and activities of the exhibition house; in which, the department focused on promoting the images of Hue’s culture, Hue people, as well as the achievements of Hue City, a centrally-governed municipality. Furthermore, they also promoted and introduced the Visit Viet Nam Year – Hue 2025 with the theme “Ancient Capital – New Opportunities”.

Addressing the event, Mr. Phan Thanh Hai, Director of Hue City Department of Culture and Sports introduced typical values of Hue’s culture, as well as the achievements that Hue City has reached over time, and the city’s orientations for development in the field of culture and heritage in the coming time.

He emphasized that Hue is the cradle of Vietnamese culture and tradition, Hue also is a heritage city with special cultural depth, a green and sustainable tourist destination, as well as a creative and international integration city. With its long history, rich culture, together with the orientation of sustainable development, Hue is strongly emerging to become a leading cultural and tourism center not only in Vietnam but also in Southeast Asia and Asia in the near future.

“We invite international friends to come to Hue to discover, experience, and join hands to develop tourism towards a sustainable and creative orientation,” shared Mr. Hai.

Promoting Hue’s cultural values at EXPO 2025. Photo: VTH

According to Mr. Hai, EXPO 2025 event is an opportunity for Hue to continue promoting its image as a friendly, hospitable city, as well as an attractive and safe investment destination. It also opens up many new cooperation opportunities with international partners, introduces local brands to the global community, and contributes to enhancing the status and reputation of Vietnam in general and Hue City in particular.

Also in this event, Vietnam Exhibition House also held the launch ceremony for its official website and Virtual Exhibition House. The official website of Vietnam Exhibition House can be found at: http://vietnamexpo2025osaka.com, available in both Vietnamese and English. This is a comprehensive information portal that provides detailed contents about the highlights, exhibition details, event schedule, and latest updates on Vietnam Exhibition House. It also features images and introductions to the culture, country, people, and attractive destinations of Vietnam.

World EXPO 2025 Osaka, Kansai takes place from April 13 to October 13, 2025 with the participation of 158 countries and international organizations.

Source: Hue News – news.baothuathienhue.vn- Apr 17, 2025