The Hanoi Department of Tourism announced special programs, products and festivals to be implemented from now until the end of the year.

Launched at the Conference on Deploying the Hanoi Tourism Stimulus Plan held on June 26, these programs aim to welcome a large number of visitors for the 80th anniversary of the August Revolution and Vietnam National Day, which fall on August 19 and September 2, respectively.

Hanoi tourism is ready to accelerate

According to Tran Trung Hieu, Deputy Director of the Hanoi Department of Tourism, these new programs will improve tourism quality and expand visitors’ experiences. One notable program is the group of 20-night tourism products, including the Bell of Tran Vu Night Tour at Quan Thanh Temple, where the spiritual space is recreated under sparkling lights. This tour promises to be an attractive cultural check-in spot for international and domestic visitors alike.

In August, two unique offerings will be launched, including the Nam Thang Long Heritage Road and the Scholasticism Road to lead visitors through a series of relics and ancient villages associated with the cultural and educational history of Thang Long-Hanoi. These offerings combine heritage depth with modern experiences, representing a new direction for Hanoi.

The creative space with Hanoi’s unique identity is also a focus, with products such as Truc Bach Subsidy Street evoking nostalgia for the difficult but emotionally resonant times of the 80s, and Leng Keng Di San, which recreates the No. 6 tram car. Visitors can also experience the traditional medicine village of the Dao ethnic people in Mien Village, located on the outskirts of Hanoi’s Ba Vi district.

The No. 6 tram car in Truc Bach Street. Photo: Leng Keng Di San

The city also promotes regional connectivity through river tourism routes connecting Hanoi with neighboring provinces of Hung Yen, Bac Ninh, Hai Duong, among others. Meanwhile, railway routes such as Hoa Phuong Do or Red Flamboyant that connect Hanoi and Haiphong, or the train of Nam Cua O or Five City’s Gates will open up new culinary and cultural journeys right in the heart of Hanoi.

In aviation, Hanoi recently signed an agreement with Vietnam Airlines for the period 2025–2030 to promote communications and expand the international flight network.

“Hanoi’s tourism space is expanding to suburban districts such as Ba Vi, My Duc, and Soc Son with eco-tourism, agricultural, and community tourism products. This strategy aims to extend tourists’ stays and foster sustainable consumption values,” said Hieu.

In the second half of the year, the capital will organize major tourism events, including the Hanoi Tourism Festival, Hanoi Culinary Festival, Hanoi Autumn Festival, and Ao Dai Tourism Festival to promote destinations and provide tourists with real-life experiences.

A corner of Hanoi in the autumn days. Photo: Chuyen cua Ha Noi Group

To promote Vietnamese tourism internationally, Hanoi will organize a program in France, Italy, and Switzerland and participate in major tourism fairs, such as ITB Asia 2025 in Singapore, IMEX Frankfurt 2025 in Germany, and Tourism Expo Japan 2025 in Japan. The city will also welcome international FAMTRIP delegations to learn about tourism product development.

Hanoi tourism grows strongly

According to Dang Huong Giang, Director of the Hanoi Department of Tourism, the sector recorded positive results during the first half of 2025.

During this period, Hanoi welcomed 15.56 million visitors, up 11.8% year-on-year, including 3.66 million international visitors, an increase of 22%. Total tourism revenue is estimated at VND62.4 trillion (US$2.49 billion), up 15%.

In June 2025, international visitors to Hanoi reached nearly 500,000, an impressive increase of 21.4% over the same period last year.

Accommodation searches on online platforms increased dramatically by 44 times, with the highest concentration in Hoan Kiem and Ba Dinh districts. Many major events celebrating Vietnam National Day will take place in these districts in August and September of this year.

Foreign travelers to Hanoi. Photo: Dong Duc

“Hanoi tourism aims to welcome 31 million visitors in 2025, including 7.5 million international visitors and total tourism revenue of VND130 trillion ($5.2 billion),” Giang stated.

To achieve this goal, Hanoi is upgrading special national relics, such as the Huong (Perfume) Pagoda, expanding festival spaces and organizing conferences and digital transformation seminars.

Meanwhile, major travel companies like Vietravel, Vietfoot Travel, and Saigontourist are rolling out new experiences that spotlight Vietnam’s natural landscapes, cultural heritage, and historical depth. Night tours of iconic sites such as Hoa Lo Prison, the Thang Long Imperial Citadel, and the Temple of Literature are proving especially popular, drawing in crowds of young travelers and international visitors eager to explore Hanoi after dark.

According to Director of the Vietfoot Travel Company Pham Duy Nghia, autumn and winter are considered the “harvesting season” of Hanoi tourism as the city welcomes thousands of international visitors during this time. To better serve the influx of foreign travelers, Hanoi needs to develop new products and advertising campaigns.

The specialties of Hanoi: Egg coffee and Young sticky rice. Photo: Chuyen cua Ha Noi Group

Deputy Director of the Hanoi-based Vietravel Tourism Company, Pham Van Bay, said that international tourists are increasingly looking for experiences associated with nature and environmental protection.

“To meet these needs, our company is collaborating with the Hanoi Department of Tourism to develop a community tourism model that offers practical experiences in craft villages and destinations that showcase the traditional cultural values of ethnic minorities,” he said.

To attract international visitors to Hanoi, Permanent Vice President of the Vietnam Tourism Association Cao Thi Ngoc Lan said Hanoi needs to strengthen regional linkages to create attractive tours and routes.

In addition, “Hanoi needs to continue diversifying its communication methods on digital platforms, websites, and social networking platforms like YouTube, Facebook, and TikTok to generate widespread interest. It also needs to take the lead in MICE and culinary tourism.”

With a variety of new tourism products, cultural experiences, and significant events, Hanoi is poised to captivate visitors by late 2025. As the city enters its most beautiful season, fall and winter are the perfect time to experience the charm, heritage, and energy of Vietnam’s capital.

Source: Hanoi Times – hanoitimes.vn – Jun 27, 2025