CategoriesStimulus Program By Ánh Ngọc Trương

Hanoi launches exciting new tourism offers for late 2025

The Hanoi Department of Tourism announced special programs, products and festivals to be implemented from now until the end of the year.

Launched at the Conference on Deploying the Hanoi Tourism Stimulus Plan held on June 26, these programs aim to welcome a large number of visitors for the 80th anniversary of the August Revolution and Vietnam National Day, which fall on August 19 and September 2, respectively.

Hanoi tourism is ready to accelerate

According to Tran Trung Hieu, Deputy Director of the Hanoi Department of Tourism, these new programs will improve tourism quality and expand visitors’ experiences. One notable program is the group of 20-night tourism products, including the Bell of Tran Vu Night Tour at Quan Thanh Temple, where the spiritual space is recreated under sparkling lights. This tour promises to be an attractive cultural check-in spot for international and domestic visitors alike.

In August, two unique offerings will be launched, including the Nam Thang Long Heritage Road and the Scholasticism Road to lead visitors through a series of relics and ancient villages associated with the cultural and educational history of Thang Long-Hanoi. These offerings combine heritage depth with modern experiences, representing a new direction for Hanoi.

The creative space with Hanoi’s unique identity is also a focus, with products such as Truc Bach Subsidy Street evoking nostalgia for the difficult but emotionally resonant times of the 80s, and Leng Keng Di San, which recreates the No. 6 tram car. Visitors can also experience the traditional medicine village of the Dao ethnic people in Mien Village, located on the outskirts of Hanoi’s Ba Vi district.

The No. 6 tram car in Truc Bach Street. Photo: Leng Keng Di San

The city also promotes regional connectivity through river tourism routes connecting Hanoi with neighboring provinces of Hung Yen, Bac Ninh, Hai Duong, among others. Meanwhile, railway routes such as Hoa Phuong Do or Red Flamboyant that connect Hanoi and Haiphong, or the train of Nam Cua O or Five City’s Gates will open up new culinary and cultural journeys right in the heart of Hanoi.

In aviation, Hanoi recently signed an agreement with Vietnam Airlines for the period 2025–2030 to promote communications and expand the international flight network.

“Hanoi’s tourism space is expanding to suburban districts such as Ba Vi, My Duc, and Soc Son with eco-tourism, agricultural, and community tourism products. This strategy aims to extend tourists’ stays and foster sustainable consumption values,” said Hieu.

In the second half of the year, the capital will organize major tourism events, including the Hanoi Tourism Festival, Hanoi Culinary Festival, Hanoi Autumn Festival, and Ao Dai Tourism Festival to promote destinations and provide tourists with real-life experiences.

A corner of Hanoi in the autumn days. Photo: Chuyen cua Ha Noi Group

To promote Vietnamese tourism internationally, Hanoi will organize a program in France, Italy, and Switzerland and participate in major tourism fairs, such as ITB Asia 2025 in Singapore, IMEX Frankfurt 2025 in Germany, and Tourism Expo Japan 2025 in Japan. The city will also welcome international FAMTRIP delegations to learn about tourism product development.

Hanoi tourism grows strongly

According to Dang Huong Giang, Director of the Hanoi Department of Tourism, the sector recorded positive results during the first half of 2025.

During this period, Hanoi welcomed 15.56 million visitors, up 11.8% year-on-year, including 3.66 million international visitors, an increase of 22%. Total tourism revenue is estimated at VND62.4 trillion (US$2.49 billion), up 15%.

In June 2025, international visitors to Hanoi reached nearly 500,000, an impressive increase of 21.4% over the same period last year.

Accommodation searches on online platforms increased dramatically by 44 times, with the highest concentration in Hoan Kiem and Ba Dinh districts. Many major events celebrating Vietnam National Day will take place in these districts in August and September of this year.

Foreign travelers to Hanoi. Photo: Dong Duc

“Hanoi tourism aims to welcome 31 million visitors in 2025, including 7.5 million international visitors and total tourism revenue of VND130 trillion ($5.2 billion),” Giang stated.

To achieve this goal, Hanoi is upgrading special national relics, such as the Huong (Perfume) Pagoda, expanding festival spaces and organizing conferences and digital transformation seminars.

Meanwhile, major travel companies like Vietravel, Vietfoot Travel, and Saigontourist are rolling out new experiences that spotlight Vietnam’s natural landscapes, cultural heritage, and historical depth. Night tours of iconic sites such as Hoa Lo Prison, the Thang Long Imperial Citadel, and the Temple of Literature are proving especially popular, drawing in crowds of young travelers and international visitors eager to explore Hanoi after dark.

According to Director of the Vietfoot Travel Company Pham Duy Nghia, autumn and winter are considered the “harvesting season” of Hanoi tourism as the city welcomes thousands of international visitors during this time. To better serve the influx of foreign travelers, Hanoi needs to develop new products and advertising campaigns.

The specialties of Hanoi: Egg coffee and Young sticky rice. Photo: Chuyen cua Ha Noi Group

Deputy Director of the Hanoi-based Vietravel Tourism Company, Pham Van Bay, said that international tourists are increasingly looking for experiences associated with nature and environmental protection.

“To meet these needs, our company is collaborating with the Hanoi Department of Tourism to develop a community tourism model that offers practical experiences in craft villages and destinations that showcase the traditional cultural values of ethnic minorities,” he said.

To attract international visitors to Hanoi, Permanent Vice President of the Vietnam Tourism Association Cao Thi Ngoc Lan said Hanoi needs to strengthen regional linkages to create attractive tours and routes.

In addition, “Hanoi needs to continue diversifying its communication methods on digital platforms, websites, and social networking platforms like YouTube, Facebook, and TikTok to generate widespread interest. It also needs to take the lead in MICE and culinary tourism.”

With a variety of new tourism products, cultural experiences, and significant events, Hanoi is poised to captivate visitors by late 2025. As the city enters its most beautiful season, fall and winter are the perfect time to experience the charm, heritage, and energy of Vietnam’s capital.

Source: Hanoi Times – hanoitimes.vn – Jun 27, 2025

CategoriesStimulus Program By Ánh Ngọc Trương

MOCST organizes Vietnam Culture and Tourism Festival in Poland

(TITC) – On 22nd June, the opening ceremony of the Vietnam Culture and Tourism Festival took place at the centre of Warsaw Old Town, Poland. The event is part of a series of activities during a working trip to three European countries by leadership of the Ministry of Culture, Sports and Tourism (MOCST), to promote cultural diplomacy and tourism of Vietnam, and stimulating travel demand from Vietnam’s traditional tourist markets.

Ribbon-Cutting Ceremony to open the Vietnam Culture and Tourism Festival in Poland

Attending the ceremony were Mr. Ho An Phong, MOCST’s Deputy Minister; Mr. Ha Hoang Hai, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Republic of Poland and concurrently to Lithuania; Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism; leaders of MOCST’s departments; representatives of the People’s Committee of Hue City and relevant local authorities; along with a large number of international guests.

Within the framework of the festival, numerous cultural programs took place, including the Vietnamese cuisine showcase, featuring signature dishes such as pho, nem ran (fried spring rolls), and Vietnamese iced milk coffee, which attracted a large number of delegates and guests to visit, experience, and enjoy. Delegates, locals, and visitors were also treated to traditional art performances by artists from the Vietnam National Music, Song and Dance Theatre.

VNAT’s Vice Chairman Ha Van Sieu at the Hue City’s tourism promotional booth

The Ministry of Culture, Sports and Tourism also set up a Vietnam tourism exhibition space, with an area displaying promotional videos on Vietnam’s tourism and its local destinations. Additionally, various booths distributed publications, souvenirs, promotional items, and provided information exchange. Visitors showed great interest in the area showcasing tourism products from Vietnamese businesses, as well as displays of Vietnamese agricultural products.

A particularly exciting element was the enthusiastic participation in mini game contests, including photo and video clip competitions about the festival. Prizes included:

– Two round-trip Europe-Vietnam air tickets (sponsored by Vietnam Airlines)

One all-inclusive 12-day “Vietnam’s Green Journey” tour (sponsored by LUX Group)

– Travel vouchers (sponsored by Vietravel)

– Travel and hotel program vouchers (sponsored by Hanoitourist)

– Hotel vouchers (sponsored by Alba Thanh Tan Resort)

The event was held in the open-air setting of Warsaw’s historic Old Town, attracting a large number of international visitors

The event was held in the open-air setting of Warsaw’s historic Old Town, attracting a large number of delegates, guests, and international visitors. The diverse and engaging activities closely linked to Vietnam’s unique culture, art, cuisine, and tourism left a strong impression and drew many attendees to participate and experience. As a result, the image of a friendly and attractive Vietnam with its rich cultural heritage was effectively introduced to the Polish public, contributing to increased interest and future visits from Polish tourists.

According to Resolution 11/NQ-CP by the Government of Vietnam, Poland is one of three European countries eligible for visa exemption with a maximum temporary stay of up to 45 days for tourism purposes, under programs organized by Vietnamese international travel service providers. This policy is effective from 01 March to 31 December 2025.

The Vietnamese cuisine showcase area attracted significant interest from international visitors

In terms of tourist exchange, in 2023, Vietnam welcomed over 34,000 Polish visitor arrivals, recovering to 98% of 2019 levels. In 2024, the number rose to over 51,000, an increase of 25% compared to 2019. In the first five months of 2025, nearly 37,000 Polish tourist arrivals visited Vietnam, up 44.5% year-on-year. Poland currently ranks 6th among European markets sending tourists to Vietnam.

Year 2024 marks a strong expansion phase for outbound tourism from Poland, with significant increases in both the number of trips and tourism spendings. Data shows Polish travelers made approximately 14.6 million international trips in 2024, with estimated spending at USD 10.4 billion. In addition to traditional European destinations, Polish tourists are showing growing interest in farther destinations across Asia. With its rapid growth, the Polish outbound travel market is becoming increasingly important. The visa exemption policy under Resolution 11 provides a valuable opportunity for Vietnamese destinations and tourism businesses to connect, collaborate, and attract more Polish visitors in the near future.

Exhibition Area of Vietnamese Agricultural Products

Tourism Information Technology Center

CategoriesNews By Ánh Ngọc Trương

Da Nang Food Tour Festival to be held for the first time

The Da Nang Department of Tourism held a press conference on Thursday evening to introduce the Da Nang Food Tour Festival 2025 which will be held for the first time at the East Sea Park from March 28 to April 1.

A press conference in progress

Festival-goers will have the experience the culinary space of Da Nang – Viet Nam – International regions with the theme “Delicious dishes converge”. Accordingly, they will enjoy more than 200 typical and authentic dishes such as Quang noodles, ‘bun mam nem’ (rice vermicelli with fermented anchovy dipping sauce), chicken rice, ‘banh trang cuon thit heo’ (belly pork and vegetables wrapped in soft rice paper), ‘banh xeo’ (steamed rice flour pancakes), seafood, and ‘goi ca Nam O’ (raw fish salad), plus to South Korean, Japanese, European – American, Chinese, Indian, and Thai cuisines.

At the Danang Food Fun experience space, visitors can directly experience how to make ‘banh xeo’, spring rolls and ‘banh it’ (sticky rice cake), along with culinary art performances such as noodle dance, bartender skill demonstration  and ‘Bai Choi’ (singing while acting as playing cards) on the theme of cuisine.

In particular, the programme “More than delicious – Hunting for Da Nang flavours – Exchanging quality gifts” will bring the opportunity for visitors who collect culinary stickers, take check-in photos at the festival, and post information and images on personal channels, to receive valuable gifts from the organisers.

Also, there will be “Da Nang Food Tour – The Chef Competition” with the participation of more than 20 professional and amateur chefs from accommodation and food establishments, and restaurants.

In addition, a wide range of sideline activities will be held, including flashmob performances, special art programme combined with DJ, a video contest of Da Nang street food experience journey, and the Da Nang Food Tour Culinary Passport with the experience of collecting stamps to receive many attractive gifts.

Speaking at the press conference, Ms. Truong Thi Hong Hanh, Director of the municipal Department of Tourism, said that the Da Nang Food Tour Festival will be a new product to serve tourists, and at the same time, contribute to promoting local, Vietnamese and international cuisine, and building and developing Da Nang to become a unique culinary tourism destination on the world tourism map.

Source: Da Nang Today – baodanang.vn – Mar 14, 2025