Vietnamese cuisine and craft village introduction events held in Milan, Italy

Within Vietnam tourism promotion program held in Italy, Switzerland and France from May 4th to May 14th, 2025, the business trip led by Mr. Nguyen Thanh Binh, the standing member of Hue city Party Committee, Vice Permanent Chairman of Hue city People’s Committee leaders of various departments, agencies and artists attended the tourism promotion program in Milan city, Italy. The event was co-organized by the Ministry of Culture, Sport and Tourism, Hue city, Hanoi city, Milan city, Lombardy region on May 6, 2025.

At the event, Vice Permanent Chairman Nguyen Thanh Binh discussed with Mr. Duong Hai Hung – the Ambassador of the Socialist Republic of Vietnam to Italy, Mr. Nguyen Trung Khanh – the Director of National Authority of Tourism and Mr. Raffaele Cattaneo – the Regional Councilor for International Cooperation of Lombardy. The leader of Hue city highlighted Hue’s cultural identity, attracted visitors from Italy, especially Milan city, following the launch of the direct Milan-Hanoi flight on July 1, 2025.

Vice Permanent Chairman Nguyen Thanh Binh informed cooperative results in the past time and expected to further strengthen the cooperative relation between Hue city and Italian cities in tourism, heritage, culture and international cooperation.

Joining the Culture and Tourism week and tourism promotion program, Hue city hopes to introduce Hue to the Europe, one of Hue traditional tourism markets.

Furthermore, Hue continues to introduce destinations, new tourism products and activities to be held on Visit Viet Nam Year 2025 and Hue Festival 2025.

Source: hue.gov.vn – May 8, 2025

Google: Vietnam ranks 7th globally in Top Growth by destination country

(TITC) – Thanks to open visa policy, excellent portfolio of diverse and high-quality tourism products, and the expansion of international air routes, Vietnam is emerging as a standout destination on the global tourism map. According to aggregated data from Google Destination Insights, Vietnam ranks 7th globally in Top Growth by destination country.

Accordingly, international searches for tourist accommodations in Vietnam since early of this year have recorded rapid growth of 10%-25%, placing the country in 7th position globally. Vietnam is also the only Southeast Asian country listed in the top 10, surpassing other competitors in the region, such as the Philippines (#18), Singapore (#25), Thailand (#36), Indonesia (#37), and Malaysia (#39).

Vietnam among the Top 10 Fastest-Growing Global Travel Destinations

The top 10 most searched Vietnamese cities by foreigners include: Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue.

Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume (over 75%).

Highest demand for Vietnam tourism derived from source markets of the United States, India, Australia, Japan, Singapore, South Korea, the United Kingdom, Taiwan, Malaysia, and Hong Kong.

Several key factors contributing to Vietnam’s appeal among global travelers include its diverse tourism offerings, from cultural, nature, and coastal tourism to emerging products like agricultural tourism, rail journeys, wellness, sports tourism…

Vietnam’s tourism infrastructure has also been rapidly improved, with the development of air, road, and sea transport. The expansion of direct flights connecting major global cities with Vietnam has enhanced the accessibility for international visitors. Particularly, Vietnam’s open visa and immigration policies are playing an important role to attract international visitors to the country. Moreover, Vietnam’s stability in terms of security and public order is considered a crucial factor being highly valued by foreigners.

Besides, marketing and promotion campaigns conducted by Vietnam tourism sector in key source markets also help raising Vietnam tourism brand globally. Currently, the Vietnam National Authority of Tourism is running a tourism roadshow in France, Italy, and Switzerland from 3-14 May.

In the first four months of 2025, Vietnam welcomed over 7.6 million international arrivals, marking a 23.8% increase compared to the same period last year. Coupled with the good news of ranking 7th globally in destination search growth, these are promising signals for the tourism sector in first months of 2025 – a pivotal year for the sector striving to attract 22-23 million international arrivals, contributing to targeted GDP growth of 8% set by the Government.

Tourism Information Technology Center

More than 350.000 visit Hue during 5-day holiday

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th – May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

Foreign visitors posing for commemorative photos with Vietnamese tour groups

Of the total number of visitors to Hue during this period, international arrivals were estimated at 71.500. Tourism revenue was estimated at 730 billion VND. The number of overnight stays reached approximately 106.000, including around 27.125 international guests. The average hotel room occupancy rate was around 97%.

During this year’s April 30th – May 1st holiday, which marked the 50th anniversary of the Liberation of the South and National Reunification, Hue Imperial Citadel offered free evening tours (from 6:00 PM to 9:30 PM, April 26th to May 1st, 2025) for both domestic and international visitors at three areas: Thieu Phuong Garden, Co Ha Garden, and the Royal Treasury Palace.

The local government also organized various cultural and culinary events for the community and visitors, including the “Tourism space, Cultural heritage, Scenic sites, and Traditional handicraft products of Vietnam” exhibition held from April 27th to May 4th, 2025 at Hue City’s Culture and Cinema Center; the “Hue – Culinary Capital” festival at Thuong Bac Park from April 29th to May 2nd, 2025; and the “Countryside Market Festival” at Thanh Toan tiled-roof bridge from April 30th to May 4th, 2025.

Initial evaluations indicate that, thanks to well-prepared plans to accommodate tourists, enhanced inspections, and supervision of tourism-related activities as well as safety and security measures at sites and businesses, most visitors were satisfied with the quality of services and their overall experience in Hue.

Source: Hue News – news.baothuathienhue.vn- May 5, 2025

Quang Ninh welcomes over 1.1 million visitors during April 30 – May 1 holiday

Quang Ninh welcomed more than 1.1 million visitors over the five-day holiday from April 30 to May 4, reaching 112% of the figure from the same period in 2024, according to the Department of Culture, Sports, and Tourism.

Cruise tourists are ready to do a tour of Ha Long.

Of these, nearly 500,000 were overnight stays, and international visitors totaled around 102,000. Tourism revenue was estimated at VND 3.121 trillion, 1.4 times higher than last year, putting the province closer to achieving its VND 55 trillion tourism revenue target for 2025.

During the holiday, Quang Ninh organized 40 cultural, tourism, and sports events, including three provincial-level programs and 37 district and community-level activities. Among the highlights was the Ha Long Carnival 2025, held on May 1 in Bai Chay, Ha Long City, under the theme “Connecting Heritage – Pioneering to Shine.” The event, part of the 2025 Ha Long Summer Tourism Week, drew tens of thousands of residents and visitors.

Also noteworthy was the 2025 Red River Delta – Quang Ninh OCOP Fair, taking place from April 29 to May 4 with over 250 booths showcasing products from Quang Ninh and other provinces. The fair helped boost consumption, promote local brands, and served as a vital link between producers and consumers, contributing to economic growth.

Around 20,000 residents and visitors attended the Ha Long Carnival 2025.

There was a surge in the number of visitors to the province. The number of visitors to the province’s major tourist destinations was recorded as follows: Ha Long city – 651,000; Mong Cai city – 280,000; Uong Bi city – 112,600; Van Don district – 120,000; and Co To district – 34,000.

Major attractions saw from 2 to 3 times higher visitor traffic than usual, including Ha Long Bay with 98,400 visitors (33,000 international tourists), Sun World Park nearly 55,000 visitors, Quang Ninh museum 41,400 visitors, and the complex of Yen Tu monuments and landscape around 15,300 visitors. Mong Cai border gate recorded almost 26,000 international arrivals.

The first Vietnam-China Cross-Border Cycling Race (Mong Cai – Dongxing) 2025 attracted a large number of locals and tourists.

Hotel occupancy rates remained high throughout the holiday, with 4-to-5-star hotels reaching 90-95% capacity, and other accommodations averaging 70-80% occupancy. From April 30 to May 2, some destinations such as Co To, Quan Lan, and Minh Chau reported occupancy rates of 90-95%, while overnight cruises on Ha Long Bay also achieved 90-95% capacity.

The Red River Delta – Quang Ninh OCOP Fair 2025 is a popular destination during the holiday.

Quang Ninh also welcomed three international cruise ships during the holiday. Notably, on April 30, 2025, the Pacific World cruise ship docked in Ha Long for the first time, bringing over 1,700 high-end Japanese tourists. Visitors enjoyed tours of Ha Long Bay, Ha Long city, and Yen Duc village, experiencing local culture and attractions.

Source: Quang Ninh Online – english.baoquangninh.vn – May 4, 2025

Sun World Ba Na Hills launches new cable car line

On April 30, the Sun World Ba Na Hills officially launched its 8th cable car line. This newly inaugurated project is a key development for the resort complex, designed to elevate the visitor experience in this “fairyland realm,” and serves as a meaningful gift to celebrate the nation’s grand holiday.

The Sun World Ba Na Hills operates new cable car line in time for April 30 and May 1 holidays. 

The new cable car line comprises 153 cabins with a transport capacity of 3,000 guests per hour. Beyond shortening travel time and increasing visitor throughput during peak seasons, this new product also offers a wealth of unique cultural and entertainment experiences, ensuring a more vibrant and memorable journey for all guests.

From the very first steps at the departure station named ‘Hoi An 2’ of the new cable car line, visitors are immersed in a space rich in Vietnamese cultural identity. Inspired by the traditional art of the lion dance, a sacred symbol of joy, good fortune, and festive spirit, the station is designed as a vibrant “cultural stage,” where elements of folk heritage are brought to life through architectural expression. In Vietnamese culture, the lion is more than a mythical creature of good luck; it embodies vitality, jubilation, and auspicious new beginnings. Infused with this spirit, the station is not merely a transit point but a place that stirs emotions and energizes travellers before they embark on their journey to explore the Ba Na Hills.

From Hoi An 2, the cable car line No. 8 glides passengers gently over vast stretches of pristine forest, soaring across mist-shrouded valleys en route to the mysterious destination station named ‘Moon Kingdom’. This aerial journey not only shortens travel time but also offers breathtaking panoramic views, showcasing the majestic beauty of the Ba Na Mountains in all their glory. The ‘Moon Kingdom’ Station, an architectural marvel that is as distinctive as it is impressive. Inspired by the iconic Vietnamese conical hat, the station features five towering spires that rise gracefully into the sky, seamlessly complementing the adjacent Moon Castle. Inside, visitors are welcomed into a stunning space designed with thousands of rustic terracotta bricks, evoking the image of traditional brick kilns once familiar in everyday life across Viet Nam.

Tourists excited to experience the new cable car line

The launch of new cable car line No. 8 represents not only an upgrade in service quality but also a testament to Sun World Ba Na Hills’ unwavering commitment to continual innovation. It reflects the destination’s dedication to delivering enriching cultural values and elevating the overall guest experience to new heights.

Source: Da Nang Today – baodanang.vn – May 3, 2025

Ha Long Carnival 2025: “Connecting heritage – Pioneering to shine”

On the evening of May 1, Ha Long Carnival 2025, themed “Connecting heritage – Pioneering to shine”, lit up Sun Carnival square in Ha Long city with a vibrant celebration.

A vibrant festival on the bank of Ha Long Bay

The event kicked off a series of cultural, tourism, and entertainment activities marking the 2025 summer peak season. It also served as a highlight to promote Ha Long and Quang Ninh’s unique strengths and commemorate the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 – April 30, 2025).

The carnival featured four main components: an art performance program, a grand parade of floats with artistic performances and carnival-style costumes, a dynamic DJ stage with large-scale production inviting locals and tourists into an electrifying electronic music party, and a high-altitude fireworks display.

A panoramic view of the Ha Long Carnival 2025 stage.

The art program unfolded in three acts: “Ha Long – Radiant heritage wonder”, “Quang Ninh – Heritage within heritage”, and “Global integration – Pioneering to shine.” Nearly 1,000 performers participated, including singers, musicians, artisans from Northeast Vietnam, amateur actors, and art troupes from Vietnam and abroad. A large seaside stage combined modern projection, sound, lighting, 3D mapping, and live-action performances, creating a visually stunning experience.

The three acts illustrated Quang Ninh’s journey from a land of legends and living heritage to a symbol of global integration. Performances like “Heritage Carousel,” “Ha Long Legend,” “Sacred Yen Tu,” and “Footsteps of the Miners” took audiences on a cultural journey through history and tradition.

A standout highlight was the reinterpretation of UNESCO-recognized intangible cultural heritages such as Then singing from Binh Lieu, Quan Ho folk songs from Bac Ninh, Hue Royal Court Music, Central Highlands Gong Culture, Southern Don Ca Tai Tu music, and Hat Van “Co Doi Thuong Ngan.” These art forms retained their core essence while being refreshed through modern arrangements, theatrical staging, and interactive visuals, making them accessible to young audiences and international visitors.

Ha Long Carnival 2025 dazzles audiences with a stunning sound and light show.

Celebrating national identity in the open space of a world heritage bay, the carnival showcased a distinctive fusion of tradition and modernity, affirming Ha Long – Quang Ninh as not only a guardian of heritage but also a hub for spreading and elevating Vietnamese cultural values.

The final act, “Global Integration – Pioneering to Shine,” featured international performances, rising star Quang Hung Master D, EDM shows, high-altitude fireworks, and artistic paragliding. A highlight was the parade of five thematic floats, symbolizing Ha Long–Quang Ninh’s culture, spirituality, entertainment, and tourism, conveying the message of integration, dynamism, and progress.

Ha Long Carnival 2025 marked its 18th edition, further cementing its role as Quang Ninh’s signature cultural and tourism event. With the message “Connecting Heritage – Pioneering to Shine,” the carnival enriches the cultural identity of Northeast Vietnam and elevates Ha Long Bay ’s position on the global tourism map.

The Then singing performance from Binh Lieu honors Then singing, an intangible cultural heritage and a cherished tradition of the Tay people in Quang Ninh.

A high-altitude fireworks display lights up the sky over Ha Long city.

Source: Quang Ninh Online – english.baoquangninh.vn – May 2, 2025

Special space for Vietnam’s travel experiences, heritage, attractions, and traditional craft products

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

 Hue space being displayed at the exhibition

The exhibition, organized by the Ministry of Culture, Sports, and Tourism in collaboration with the People’s Committee of Hue City, was officially opened on the evening of April 27 at Hue City Culture and Cinema Center (No. 41A Hung Vuong St., Thuan Hoa District).

The event is part of the Visit Viet Nam Year – Hue 2025, marking the 50th anniversary of the Liberation of the South and the Reunification of the Country (April 30, 1975 – April 30, 2025) and congratulating Hue City on becoming a centrally-governed municipality.

The exhibition has the participation of 29 provinces and cities, focusing on showcasing and promoting the tangible and intangible cultural values, beautiful landscapes, and the people of Vietnam.

The joint exhibition titled “Tourism Spaces, Cultural Heritage, and Beautiful Landscapes of Vietnam” presents the public with various distinctive contents. Among them, “Tourism through Vietnam’s Cultural Heritage and Beautiful Landscapes” showcases the country, its people, and the heritage sites recognized by UNESCO.

“The Capitals of Vietnam in the past and present” takes visitors to regions that were once the capitals of Vietnam, where historical and cultural marks have been deeply engraved for centuries. These areas used to serve as the cultural, economic, and political centers of the country. The exhibition also features the tourism and cultural heritage of Vietnam’s former capitals, including Phu Tho, Ninh Binh, Thanh Hoa, Hue, and Hanoi.

“Vietnamese Ethnic Cultural Heritage” focuses on showcasing the cultural heritage of the various ethnic groups across Vietnam. Additionally, the exhibition features several works of light sculptures from the “Tram tich kinh ky” collection, such as the works “Huong Sa”, “Co Do”, and “Chiec Non bai tho”, created by the young artist Bui Van Tu.

Furthermore, there is an exhibition area dedicated to ancient Vietnamese ceramics, as well as a Vietnamese tea culture space, which showcases tea products and promotes tea culture exchange. Moreover, there will be dedicated spaces representing regions for 29 participating provinces, where they present tangible and intangible cultural heritage, historical sites, festivals, and iconic landmarks; as well as displaying various types of tourism, travel products; local cuisine and specialties. Throughout the exhibition, there are special artistic programs gathering artists and artisans from many provinces, with performances that highlight the distinct cultural identities of each region.

According to the organizing committee, this event carries a great significance, contributing to the promotion of Vietnam’s beautiful image, rich in national identity. Especially, holding the exhibition in Hue City, a place that embodies the essence of both royal court culture and folk traditions, also furthers honors the value of heritage and affirms Hue’s role as a major cultural and tourism center of the country.

Following are the photos taken at the exhibition: 

 Artistic performance at the opening ceremony

Displayed artistic photos attracting viewers

The displaying space of Kon Tum Province

 A displaying corner of Dien Bien Province

 Artisans from Bac Ninh Province performing at the exhibition

 The food court with various stalls is also a part of the exhibition program

Source: Hue News – news.baothuathienhue.vn- Apr 28, 2025

Many new features at the Hue – Culinary Capital Festival

With the theme “Vietnamese Culinary Exchange”, the Hue – Culinary Capital festival is not only an activity within the framework of the Visit Viet Nam Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

Many distinctive dishes will be introduced at the Hue – Culinary Capital Festival

Many distinctive activities

The Hue – Culinary Capital festival is one of the highlights of tourism. It takes place during the April 30 – May 1 holiday period and lasts 4 days from April 29 to May 2. Located at Thuong Bac Park (Hue City), the festival is expected to feature 60 food exhibition booths and attract more than 20,000 participants.

The Hue – Culinary Capital Festival 2025 has been meticulously planned, becoming a notable activity within the framework of the Visit Viet Nam Year and Hue Festival 2025. According to a representative of the Department of Tourism, alongside artistic programs featuring many bands and young singers from Hue City, numerous special activities will serve residents and tourists at the festival, such as displaying, introducing, and selling culinary products at booths, 3D food exhibition using AR technology, culinary demonstrations and experiences…

The cuisine at the booths will be rich and diverse. Besides the royal cuisine zone, the organizing committee will also arrange areas for showcasing and introducing vegetarian cuisine, ethnic cuisine, folk cuisine, and street food.

Hue vegetarian cuisine. Photo: Tinh Garden

One of the most anticipated activities is the culinary demonstration and experience. With the talented hands of artisans, the distinctive features of royal cuisine will be introduced to tourists through the “Hue Royal Salt Rice”, the exhibition of fruit carving art – “The Essence of Royal Fruit Carving”. Cultural exchanges between regions will showcase distinctive culinary features through demonstrations and experiences of traditional folk cuisine from all three regions of Vietnam.

According to the organizing committee, the festival will feature culinary showcase evenings highlighting various traditional specialties, including “Salt Rice – From Folk Origins to Royal Court,” “The Essence of Royal Fruit Carving”, “Van Cu – The Essence of Noodle Craftsmanship”, and regional cuisine demonstrations featuring “The Essence of Traditional Mi Quang”. “What makes it easy for many people to distinguish Hue royal culinary art from other cuisines both domestically and internationally is the beautiful carvings on fruits and vegetables. A second difference is that the carvings follow only two schools: One is mimicking flowers, and the other is animals representing royalty, such as dragons, peacocks, phoenixes, unicorns… The organizing committee plans to showcase a giant fruit and vegetable carving work with dimensions of 1.2m x 3m to be displayed at the event,” added a representative of the organizing committee when introducing “The Essence of Royal Fruit Carving”.

Elevating culinary culture

Vietnam has a rich and attractive culinary tradition. In particular, many people immediately think of Hue cuisine when mentioning Vietnamese cuisine. With two main streams – royal cuisine and folk cuisine, Hue cuisine has built its brand. And events like the Hue – Culinary Capital festival are opportunities for Hue to tell its distinctive culinary story, spreading the culinary values that are the crystallization of an entire long-standing and rich traditional culture.

Mr. Le Tan, Vice Chairman of the Vietnam Culinary Culture Association, said that the distinction of Hue cuisine is not simply the perception and enjoyment of the flavor of the dish, but also appreciating the spiritual values subtly hidden in each ingredient, spice, and recipe. Through culinary stories, Hue cuisine can be elevated and tourism promotion values enhanced. Therefore, successfully organizing culinary events contributes to elevating Vietnamese culinary culture in general and the ancient capital’s cuisine in particular.

Recently, the tourism industry has focused on 3D digitization of cuisine to preserve Hue’s typical dishes on a 3D technology platform, while developing and promoting Hue’s culinary culture to a wide audience both domestically and internationally. This culinary festival will feature a 3D food exhibition, with 3D images of dishes, information about origins, and basic recipes, providing residents and tourists with a clearer, more interesting, and distinctive view of Hue cuisine.

The organizing committee has designed immersive experiences for both locals and visitors through interactive activities, check-ins, and stylized photo opportunities at 3D Logo photobooths. Participants who share these special moments on social media not only help promote the event but also receive complimentary vouchers to sample dishes in both the royal and folk cuisine areas. These activities also promote the role of residents and tourists in spreading distinctive culinary culture.

Ms. Tran Thi Hoai Tram, Tourism Department Director, said that the ancient capital’s tourism industry was focusing on building and effectively exploiting products and services around distinctive brands, including the “Hue – Culinary Capital” brand. As part of Visit Viet Nam Year – Hue 2025, alongside activities, events, cultural industry products, and artistic programs, there will also be culinary demonstrations, experiences, chef competitions… Hue will also develop unique tourism products such as heritage tours, culinary tours, cultural experience tours… helping tourists explore history and culture more deeply and creating distinctive highlights compared to other destinations.

Source: Hue News – news.baothuathienhue.vn- Apr 26, 2025

Da Nang welcomes first flight from Tashkent, Uzbekistan

Flight No. C65539 departing from Tashkent, Uzbekistan, landed at Da Nang International Airport on Sunday morning, bringing more than 180 passengers to visit and experience tourism services in Da Nang.

The Da Nang Department of Tourism coordinated with relevant units to present flowers to congratulate air passengers. Photo: NGOC HA

During the welcome ceremony, representatives from the municipal Department of Tourism, Da Nang International Airport, and Da Nang International Terminal Investment and Operation Joint Stock Company (AHT) gave away flowers and souvenirs to all passengers on the first flight.

The charter flight from Tashkent (Uzbekistan) to Da Nang is operated by Prestige DMC Viet Nam Trading and Tourism Company Limited in partnership with Red Island Company, Centrium-Air Airways of Uzbekistan and Prestige Travel Uzbekistan. The air route operates with a frequency of 1 flight/week from April 27 to October 31. It is planning to double the number of flights to two a week starting from June in order to cater to the increasing travel demand between the two cities.

The operation of the air route connecting Tashkent and Da Nang brings the total number of flights from the CIS region (Kazakhstan and Uzbekistan) to the city to 11 flights/week.

Source: Da Nang Today – baodanang.vn – Apr 27, 2025

Spouses of Vietnamese, Singaporean Prime Ministers tour Vietnam Museum of Ethnology

On May 26 morning, Prime Minister Pham Minh Chinh’s Spouse Le Thi Bich Tran and Loo Tze Lui, Spouse of Singaporean Prime Minister Lawrence Wong, visited the Vietnam Museum of Ethnology in Hanoi .

Prime Minister Pham Minh Chinh’s Spouse Le Thi Bich Tran and Loo Tze Lui, Spouse of Singaporean Prime Minister Lawrence Wong, visited the Vietnam Museum of Ethnology in Hanoi. (Photo:WVR)

During their tour, the two Spouses explored various sections of the museum, including spaces showcasing Vietnam’s rich cultural heritage, a folk architecture garden, and the Southeast Asian exhibition hall.

At the Museum. (Photo: WVR)

They learned about the 54 ethnic groups of Vietnam, their traditional attire, musical instruments, farming tools, crafts, and rituals, while contemplating the reconstructed folk architectural works from different Vietnamese regions. The two took commemorative photos at the Rong house, a stilt house typical of the Central Highlands, traditionally used as a communal gathering space.

The visit continued with a demonstration of Dong Ho folk painting, one of Vietnam’s four major traditional painting styles. Tran gifted Loo with a famous painting from this genre titled “Chan trau thoi sao” (herding the buffalo while playing the flute).

They learned about the 54 ethnic groups of Vietnam, their traditional attire, musical instruments, farming tools, crafts, and rituals. (Photo: WVR)

The Prime Minister Spouses also observed artisans from Hanoi’s Chuong village crafting traditional Vietnamese conical hats. Spouse Tran introduced her Singaporean guest to hand-painted hats featuring lotus motifs, which are a national symbol of Vietnam, as well as those decorated with vibrant ethnic brocade patterns.

Spouses also observed artisans from Hanoi’s Chuong village crafting traditional Vietnamese conical hats. (Photo: WVR)

On this occasion, Muong ethnic artisans presented traditional brocade garments to both ladies, explaining their cultural significance. In the Muong tradition, brocade symbolises prosperity, with the quality and quantity of the fabric reflecting a family’s social status and wealth. For Muong women, weaving skills and the possession of finely crafted textiles are seen as measures of both dexterity and virtue.

Spouses wear Vietnamese traditional conical hats. (Photo: WVR)

The tour concluded with a performance of traditional Vietnamese folk arts in the museum’s courtyard.

Source: WVR – en.baoquocte.vn – Apr 26, 2025