According to the General Statistics Office, international visitors to Vietnam in March 2025 reached more than 2 million; a year-on-year increase of nearly 29%. In the first quarter of 2025, Vietnam welcomed more than 6 million international visitors, up by nearly 30% compared to the same period last year and the highest-ever number of visitors in a quarter.

China was the largest market with nearly 1.6 million arrivals; South Korea ranked second with nearly 1.3 million arrivals; followed by such markets as Taiwan (China), Japan, India, the U.S.A and Australia.

Travelers from Russia take direct Azur Air flights to Khanh Hoa from mid-March of 2025.

The record number of visitors in the first 3 months of 2025 resulted from effective promotional campaigns and visa relaxation to lure tourists from potential markets; contributing to affirming the growing appeal of the destination of Vietnam but also marking a significant step toward the goal of welcoming 22 to 23 million international visitors by the end of 2025.

However, to achieve this goal, the tourism industry needs to focus on developing a wider variety of tourism products, especially those with unique cultural and historical values; green tourism products… to attract more and more international visitors and encourage higher spending from travelers.

Source: Khanh Hoa News – news.baokhanhhoa.vn – Apr 9, 2025