Many domestic and international tourists arriving at the airport or visiting service locations in Da Nang city express delight when receiving a very special passport: the culinary passport.
Tourists arriving at Da Nang Airport are warmly welcomed and presented with gifts, including a culinary passport.
The culinary passport becomes part of a traveler’s backpack essentials, connecting every visitor to 50 selected restaurants that have been carefully vetted and strictly monitored for food safety by local authorities.
After finishing their meals at a restaurant, each table of guests was introduced by staff to the culinary passport program launched by Da Nang’s tourism sector. All guests had to do was present their passport, and the staff would flip it open and stamp it with a unique red seal bearing the words “DaNang Food Tour.”
The Culinary Passport Project, launched in late 2024, offers tourists a unique food experience in Da Nang. At each stop, they get a red “DaNang Food Tour” stamp. The more stamps collected, the more dining discounts and chances to win prizes worth millions of VND.
Some guests are even gifted fresh oysters after meals. The passport mimics a real travel document but highlights local food spots. In March, a major food festival featuring 200 regional and global dishes was held along the East Sea, celebrating the city’s vibrant culinary scene.
The Da Nang Foodtour campaign combines with the Culinary Passport to promote the city’s vibrant cuisine.
Da Nang’s Culinary Passport campaign is drawing much attention by promoting tourism through food experiences. Tourists receive a passport upon arrival, collect stamps at 50 certified restaurants, and enjoy dining discounts or prizes. Many keep it as a memorable souvenir.
Over 10,000 passports have been distributed. A digital food map at foodtourdanang.vn highlights 400 trusted eateries, including Michelin-recommended spots.
In early 2025, Da Nang recorded 1.6 million visitors, with food and beverage revenue up 18.6%, reaching nearly 3 trillion VND.
Source: QNO – en.baoquangnam.vn – Jun 12, 2025
